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All Journal Fokus Ekonomi Buletin Abdi Masyarakat (BAM)
Endang Kurniawati
STIE Pelita Nusantara Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMILIHAN PTS YANG DIMEDIASI VARIABEL BRAND IMAGE (Studi Pada Siswa SMAN di Kota Semarang) Endang Kurniawati; Mohklas Mohklas
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.257-279

Abstract

The phenomenon that occurs in high school graduates and equivalent post graduation is always preoccupied with making choices in higher education. The priority that is his choice is to enter the State University. The reality that exists with various regulations from State Universities (PTN) is very competitive, which includes very minimal capacity.This condition causes Private Higher Education (PTS) to always increase the intensity of competition among higher education service providers. This causes demands to be able to implement the right marketing strategy by trying to offer higher education services that are in line with the expectations of prospective students (consumers). Universities need to consider the right marketing strategy in the right combination of marketing mix to win the competition.In general, this study aims to test, analyze the direct and indirect effects of marketing mix influence on the decision of private university selection with mediated brand image variables. So that it can be seen that the most dominant mediation pathway in influencing election decisions. Specifically this study aims to provide PTS management input advice in Semarang City, in improving the quality and quantity of performance in the marketing unit.The variables in this study consist of 6 (six) variables where in the first stage the variables of product, price, promotion, and location become independent variables while the decision to choose Private Higher Education becomes the dependent variable. Then in the second stage the fourth independent variable is mediated with the brand image variable.Data collection techniques were researched by distributing questionnaires to SMAN in Semarang City which were arranged systematically with several easy-to-understand answers. Distribution of questionnaires by being met directly in the middle of 2018, with a sample of 161 students. Then the data collected through the questionnaire is carried out by a data analyst test; validity and reliability, classical assumption test, path analysis followed by hypothesis testing.
PELATIHAN AKUNTANSI BAGI PENGELOLA KOPERASI DI DINAS PERDAGANGAN DAN KOPERASI (DINDAGKOP) UKM KABUPATEN DEMAK Mohklas Mohklas; Nurrohmi Ambar Tasriastuti; Endang Kurniawati
Buletin Abdi Masyarakat Vol 3, No 2 (2023): Edisi Februari 2023
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v3i2.546

Abstract

The purpose of the financial statements is to provide an overview of the financial position and measure the financial performance of an entity in the period concerned. The main task of a financial manager is to help companies organize, manage, plan, evaluate matters related to company finances. The tools for analyzing financial reports are liquidity ratios, solvency ratios, and profitability ratios. Financial analysis and reports will later be used as a basis for making the right financial decisions. The problem with Cooperatives in Demak Regency is that there are still managers or administrators who are unable or lack mastery in compiling and analyzing their financial reports. The limited competence of human resources is one of the reasons for the low quality of the financial reports presented. This will have an impact on the postponement of the implementation of the Annual Member Meeting as well as decision making related to the performance of cooperative financial reports. The obligation of administrators to organize Annual Member Meeting becomes commonplace every year, in order to submit management and supervisor accountability reports to members for the management and supervision of cooperatives. Cooperatives require more understanding and training regarding the preparation of financial reports and performance analysis. The priority solutions are first, facilitating cooperatives in preparing cooperative financial reports, second, technical training in analyzing the performance of financial reports that are more adequate, and third, how to implement a cooperative's internal control system. Keywords: Financial Report Performance, Liquidity Ratios, Solvency and Profitability
Co-Authors Mohklas Mohklas Nurrohmi Ambar Tasriastuti