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Muhammad Tahwin
Dosen Sekolah Tinggi Ilmu Ekonomi ‘YPPI’ Rembang
Economics, Econometrics & Finance

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Journal : Fokus Ekonomi

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Strategi Pengembangan Usaha Batik Tulis Lasem Dengan Analisis SWOT Muhammad Tahwin; A. Aviv Mahmudi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 9, No 2: Desember 2014
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.9.2.%p

Abstract

This study aims to formulate the developing strategy alternative implemented in Batik Tulis Lasem enterprises. Data analysis used is SWOT Analysis. SWOT matrix result shows that developing strategy for Batik Tulis Lasem industry is SO strategy (agresive strategy), the strategy that uses strength to make use the available opportunity. This strategy implemented marketing line development by exploiting networking, developing quality control and improving productivity using modern technology.
Co-Authors Ahmad Aviv Mahmudi