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Untung Widodo
STIE Pelita Nusantara Semarang
Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, KEBIJAKAN HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDY KASUS PADA KONSUMEN DI MATAHARI DEPARTEMEN STORE TBK) Naimmatun Nasiroh; Untung Widodo
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 12, No 2: Desember 2017
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.12.2.69-87

Abstract

This study aims to determine the quality of products, pricing policies and promotion of purchasing decisions either partially or simultaneously to consumers in Matahari Department Store Tbk Semarang. The object of this research is consumer in Matahari Department Store Tbk Semarang. Data was collected in March 2017 with a questionnaire or questionnaire obtained from consumers at Matahari Department Store Tbk Semarang. Data analysis tools used are multiple linear regression analysis and significance test using t test and F test.The results showed that partially product quality and promotion have a significant influence on purchasing decision. But pricing policies have no significant partial effect on purchasing decisions. However, in the F test or simultaneous product quality, pricing and promotion policies have a significant effect on purchasing decisions
PENGARUH KUALITAS PRODUK, HARGA, MEREK DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. GELANG GEMILANG JAYA BELLA SPRING BED SEMARANG Untung Widodo
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.266 KB) | DOI: 10.34152/fe.15.1.217-230

Abstract

This research was conducted in order to test how much influence product quality, price and brand to the volume of sales at PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Independent variables include variable product quality, price and brand while the dependent variable is the volume of sales.In determining the data to be studied sampling technique used is the census. Census is a sampling technique when all members of the population used as a sample .. Respondents were selected is the consumer stores PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Thus obtained sample was 50 respondents. Data analysis methods used to perform hypothesis testing is multiple linear regression analysis.Based on the results of research that has been conducted on all data obtained, the importance of the research that 1). There is a positive and significant effect of the variable quality of the product (X1) to sales volume (Y). 2). There is a positive and significant impact on price variable (X2) to sales volume (Y). 3). There is a positive and significant impact on brand variables (X3) to sales volume (Y). 4). There is a positive and significant effect of the variable distribution channels (X4) to sales volume (Y)
Co-Authors Naimmatun Nasiroh