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All Journal Fokus Ekonomi
Bagoes Pambudi
Stikubank University Semarang
Economics, Econometrics & Finance

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THE EFFECT OF STORE IMAGE, RISK PERCEPTION, AND PRICE PERCEPTION ON CONSUMER BUYING INTEREST IN PRIVATE LABEL PRODUCTS Bagoes Pambudi; R.A. Marlien
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.407 - 423

Abstract

Alfamart is one of the modern retail companies in Indonesia that has many private label products. In the face of competition between retail businesses, Alfamart continues to expand the manufacture of private label products. This study aims to examine and analyze the effect of store image, risk perception, and price perception on consumer buying interest in private label products. Objects that will be used as respondents in this study are consumers of Alfamart Gringsing in Batang Regency. Purposive sampling method was used for the sampling technique and obtained 120 respondents. The data analysis method uses Multiple Regression that partially store image, risk perception and price perception have a significant effect on buying interest
Co-Authors R.A. Marlien