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Prasetyo Hadi
Universitas Pembangunan Nasional "UPN" Veteran Jakarta
Economics, Econometrics & Finance

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The Role of The Store Atmosphere To Impulsive Purchasing (Study in Matahari Cilandak Town Square) Mamlu Atul Hasanah; Prasetyo Hadi; Hariyanto Ridwan
AFEBI Management and Business Review Vol 2, No 1 (2017)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.71 KB) | DOI: 10.47312/ambr.v2i1.58

Abstract

Impulsive purchases is one factor, which are considered by retailers and manufacturers. The purpose of this study was to determine the role of positive emotions in mediating the store atmosphere on impulsive purchases. The population in this study is the community in Cilandak West district which often make impulsive purchases in Matahari Cilandak Town Square. The size of the samples which are taken by as many as 50 people, with a non-probability sampling method particularly purposive sampling. Data is collected through questionnaires. The data analysis technique used is the PLS (Partial Least Square) method of analysis. These results indicate that the store atmosphere has a positive and significant impact on impulsive purchases at 0.387. Indirect effect store atmosphere of impulsive purchases through positive emotion at 0.431. Hence the indirect effect has more impact on the direct effect.Keywords: Impulsive Purchases, Positive Emotion, Store Atmosphere
The Role of The Store Atmosphere To Impulsive Purchasing (Study in Matahari Cilandak Town Square) Mamlu Atul Hasanah; Prasetyo Hadi; Hariyanto Ridwan
AFEBI Management and Business Review Vol. 2 No. 1 (2017): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v2i1.58

Abstract

Impulsive purchases is one factor, which are considered by retailers and manufacturers. The purpose of this study was to determine the role of positive emotions in mediating the store atmosphere on impulsive purchases. The population in this study is the community in Cilandak West district which often make impulsive purchases in Matahari Cilandak Town Square. The size of the samples which are taken by as many as 50 people, with a non-probability sampling method particularly purposive sampling. Data is collected through questionnaires. The data analysis technique used is the PLS (Partial Least Square) method of analysis. These results indicate that the store atmosphere has a positive and significant impact on impulsive purchases at 0.387. Indirect effect store atmosphere of impulsive purchases through positive emotion at 0.431. Hence the indirect effect has more impact on the direct effect.Keywords: Impulsive Purchases, Positive Emotion, Store Atmosphere
Co-Authors Hariyanto Ridwan Mamlu Atul Hasanah