zulhasan latif
Universitas Islam Negeri Imam Bonjol Padang

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Retorika tabligh (Teknik berpidato) zulhasan latif
Al-Hikmah: Jurnal Dakwah dan Ilmu Komunikasi Volume I Nomor 2 Tahun 2004
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/al-hikmah.v0i0.997

Abstract

In doing the dakwah activity, we need to used communication strategy or communication planning to reach the goal. Communication strategy should. be arrange sistematically, flexible, appropriate elements of dakwah. To get the effectiveness of dakwah, we should use effective communication that must be processed through 'two ways communication" between communicator and the audience. This paper tries to explore the communication strategy from rhetoric side.