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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Dian Savitri
Narotama University Surabaya Indonesia
Economics, Econometrics & Finance

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The Influence of Personality, Shop Enjoyment, and Impulsive Buying Tendency on Impulsive Buying Behavior in Transmart Ngagel Surabaya Dian Savitri; Nurul Aini; Joko Suyono
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 3 No 2 (2020): March 2020
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.328 KB) | DOI: 10.29138/ijebd.v3i2.1011

Abstract

Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study. Findings: From all the hypotheses proposed, only 3 out of 7 that are significant and supported Research limitations/implications: The respondents of the study are 100 consumers of Transmart Ngagel, Surabaya. Practical implications: 3 out of 7 hypotheses are supported and significant. Paper type: This is categorised as case study. Keyword: impulsive buying behaviour, impulsive buying tendency, personality, shop enjoyment
Co-Authors Joko Suyono Nurul Aini