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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Gatot Soebroto
STIESIA Surabaya, Indonesia
Economics, Econometrics & Finance

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The Role of Competitive Advantage as Mediating The Effect of Strategic Planning on Company Performance Gatot Soebroto; Budiyanto Budiyanto
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 2 (2021): March 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.964 KB) | DOI: 10.29138/ijebd.v4i2.1290

Abstract

Purpose: The purposes of this research are to determine the role of competitive advantage as mediating the effect of strategic planning on company performance. Design/methodology/approach: The steps are first, determine the influence of strategic planning on competitive advantages; second, determine the influence of competitive advantages on company performance, third determine the role of competitive advantages as a mediating variable from the influence of strategic planning on company performance. Findings: The results showed that strategic planning has a positive and significant effect on competitive advantages and organizational performance. Competitive advantage has a positive and significant effect on organizational performance. Competitive advantage played a role in mediating the effect of strategic planning on company performance. Research limitations/implications: The research data set had collected using a questionnaire. After the data set had collected, an analysis had been finished using PLS Practical implications: Strategic planning can improve company performance through increased competitive advantage as an intervening variable. Originality/value: The paper is original. Paper type: The type of this research is causal research because the purpose of this study is to determine the effect of variables on other variables.
Co-Authors Budiyanto Budiyanto