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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Fokus Manajemen Bisnis
Fitriana Fitriana
STIE BALIKPAPAN
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Of Learning Quality, Service Quality, And Promotion on Decission To Choose School At SDIT Mutiara Rahmah Balikpapan Fitriana Fitriana; Khairun Nisa Agustin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 5 (2021): September 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.119 KB) | DOI: 10.29138/ijebd.v4i5.1484

Abstract

Purpose: This study aims to determine the effect of the independent variables, namely Quality of Learning (X1), Quality of Service (X2), and Promotion (X3), on the dependent variable, namely Decision to Choose (Y) at SDIT Mutiara Rahmah Balikpapan. Design/methodology/approach: This study uses a non-probability sampling technique using a sample of 200 respondents. Data collection techniques are questionnaires, observations, interviews. Findings: Based on the results of multiple regression analysis, the correlation coefficient (R) was obtained. From the results of multiple linear regression analysis, the R value was 0.663 and the determinant R Square value (R2) was 0.401. The F_count value obtained is 43,649. This value is far above the F_table value of 2.65 with a significance level of = 0.000 which is far from 0.05. Research limitations/implications: Thus, it can be concluded that the variables of learning quality (X1), service quality (X2), and promotion (X3), influence simultaneou sly on the decision to choose SDIT Mutiara Rahmah Balikpapan. Originality/value: The results of the t-test of the hypothesis indicate that the three independent variables, namely the quality of learning (X1), service quality (X2), and promotion (X3), each partially have a significant effect on the decision to choose SDIT Mutiara Rahmah Balikpapan. Paper type: Research Paper
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Rukmayanti Rukmayanti; Fitriana Fitriana
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6671

Abstract

The purpose of this study is to determine the effect of product quality, price, and promotion on purchasing decisions for MS Glow product. This study used primary data with a number of samples of 100 respondents. Data analysis methods used include validity tests, reliability tests, multiple linear regression analyses, and hypothesis testing. The results of the data analysis indicate that product quality  have a positive effect on purchasing decisions, promotion have a positive effect on purchasing decisions, and price have a negative but no significant effect on purchasing decisions.
Co-Authors Khairun Nisa Agustin Rukmayanti Rukmayanti