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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Wahyu Retno Dumillah
Faculty of Creative Design and Digital Business, Institut Teknologi Sepuluh Nopember
Economics, Econometrics & Finance

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Analysis of Attitude, Subjective Norm And Perceived Behavioral Control on The Consumer’s Purchasing Behavior Toward Halal Skincare Product in Indonesian Women Wahyu Retno Dumillah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 5 (2021): September 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.635 KB) | DOI: 10.29138/ijebd.v4i5.1490

Abstract

Purpose: This study discusses about attitude, subjective norm and perceived behavioral control on the consumer’s purchasing behavior toward halal skincare product in Indonesian women. Design/methodology/approach: The data obtained were processed using Structural Equation Modeling (SEM) method with SmartPLS3. Findings: The results showed that attitude had a positive and significant influence on buying halal skincare products. Research limitations/implications: Datas were collected through questionnaires that distributed online. The number of respondents who involved were 54 respondents. Practical implications: This study also shows that intention has a positive and significant influence on purchasing behavior of halal skincare products Originality/value: This study calculates and finds the truth about attitudes, subjective norms and perceived behavioral control on consumer buying behavior towards halal skin care products in Indonesian women using a questionnaire. Paper type: Research Paper
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