Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen Advantage
Jesi Irwanto
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method Jesi Irwanto; Wahyuning Murniati; Anisatul Fauziyah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.963 KB) | DOI: 10.29138/ijebd.v4i6.1532

Abstract

Purpose: This training aims to develop digital marketing strategies for pesantren cooperative business entities as one of the efforts in countering the impact of the COVID 19 Pandemic. Design/methodology/approach: Qualitative phenomenological approach is this research approach where in the process of data collection is done with participant observation to gain an understanding of the essential phenomena that occur. Findings: The result of this research is a digital marketing strategy for Koperasi Pesantren where pendemic must further develop online marketing. Limited resources on understanding the mechanisms of online marketing become one of the main problems. This needs to be improved through a variety of relevant training activities. Research limitations/implications: This research is limited to Koperasi Pesantren Zain Amanah Maslahah Lumajang Regency. Practical implications: The results of this study can be a reference for other business entities to develop digital marketing strategies in the pandemic era. Originality/value: This paper is original Paper type: Research paper
The Efficiency of Financial Decisions on Stock Returns Moderated Financial Performance Ainun Jariah; Ninik Lukiana; Hartono Hartono; Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 6 No. 1 (2022): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v6i1.822

Abstract

The formation of a company has several objectives, including achieving maximum profit, prospering the owner of the company, and maximizing the value of the company as reflected in its share price. The financial decisions, such as the investment decisions, the funding, and the dividend policy must be considered by the financial managers in order to increase the value of the company. The financial decisions will have an impact on the assessment of the financial performance. The stock returns will be influenced by the financial performance. This study aimed to analyze and acquire the empirical evidences of the effect of the financial decisions on the financial performance and the stock returns, as well as the fact that the financial performance moderates the financial decisions on the stock returns. Based on the Moderated Regression Analysis, the results showed that the financial decisions and the financial performance had no effect on the stock returns. On the other hand, the investment and the funding decisions affected the financial performance. The financial performance could not moderate financial decisions on the stock returns. The limitation of this research is that it only used the financial decision variables and the financial performance in predicting the stock returns.
Co-Authors Ainun Jariah Anisatul Fauziyah Hartono Hartono Ninik Lukiana Wahyuning Murniati