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All Journal AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Gandiwa Jurnal Komunikasi
Sukma Ari Ragil Putri
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Languange, Linguistic, Communication & Media Social Sciences

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Pemaknaan Khalayak Terhadap Maskulinitas Melalui Fashion Hijab Pada Akun Instagram @strngrrr Devi Triya Oktaviyani; Sukma Ari Ragil Putri
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 12 Nomor 02 Tahun 2021
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v12i02.3111

Abstract

Intan Khasanah is one of the hijab fashion influencers who looks masculine. Through her Instagram account @strngrrr, she shares thoughts that not all women who wear hijab must look according to the standards or feminine stereotypes that exist in society in general and not all masculine appearances can only be owned by a man, and by wearing a hijab they can still look cool and fashionable. However, the meaning of the audience is not necessarily in line with or even accept his ideas. Thus, this research is interesting to be investigated further with the aim of describing the meaning of the audience towards masculinity in hijab fashion in the photos uploaded by Intan Khasanah. This study uses descriptive qualitative methods and Stuart Hall reception analysis, and is supported by Butler's theory of gender performativity. The results obtained from the meaning of audiences in this study are varied, but have a tendency to interpret them in a negotiated manner which means they will not immediately receive media messages and interpret them for granted, but are carried out through negotiations according to opinions about the experiences of each audience..
Pemulihan Sektor Pariwisata Dan Ekonomi Kreatif Pada Akun Instagram @Kemenparekraf.RI Mohammad Sholahuddin Irsyad; Sukma Ari Ragil Putri
Gandiwa Jurnal Komunikasi Vol 3, No 1 (2023): Gandiwa Jurnal Komunikasi
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/g.v3i1.1837

Abstract

Abstrak Pandemi Covid-19 memberikan dampak ke berbagai sektor kehidupan khususnya aspek sosial dan ekonomi. hadirnya media digital seperti Instagram memberikan pengaruh pada kebiasaan   dalam berkomunikasi dan mengonsumsi informasi. Penelitian ini bertujuan untuk mendeskripsikan jenis konten akun Instagram @kemenparekraf.ri berdasarkan indikator pesan The Nine Block of Conversation Planner dan bentuk konten (gambar, video) serta megetahui unggahan yang memiliki nilai engagement rate paling baik pada periode bulan September 2021 – bulan September 2022. Konsep teori yang digunakan dalam penelitian ini adalah Marketing Public Relation. Jenis penelitian yang digunakan adalah kuantitatif dengan metode analisis isi. Hasil menunjukan bahwa terdapat 1500 unggahan yang tergolong kedalam pesan The Nine Block of Conversation Planner pada unggahan akun Instagram @kemenparekraf.ri dengan rincian: avalanche about to roll (35,1%), personalities (34,3%), aspirations and beliefs (21,8%), seasonal/even-related (20,0%), glitz and glam (16,7%), David vs Goliath (9,6%), anxieties (8,4%),  dan how-to (7,3%)., dan pemetaan berdasarkan jenis pesan dengan rincian : gambar (66,7%), video (34,7%), dan gambar & video bersamaan (1,4%).
Co-Authors Devi Triya Oktaviyani Mohammad Sholahuddin Irsyad