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All Journal AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam
Zulkhairit Zulkhairit
Institut Agama Islam Negeri Imam Bonjol Padang
Languange, Linguistic, Communication & Media Social Sciences

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Dakwah Pendekatan Kultural Hermawati Hermawati; Zulkhairit Zulkhairit
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 4 Nomor 1 Tahun 2013
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v0i0.736

Abstract

Da'wah is an invitation for the good of the teachings of Islam, commanding the good and forbidding the evil. Da'wah cultural approach is the approach implemented by making culture as a means of propaganda. Utilization of cultural aspects in society aims to achieve the goal of preaching. Relevanced propaganda material culture in the society so that the process of delivering propaganda materials performing well. Media in the process is the primary means of propaganda potential to move the information to the public in accordance cultures that exist in society and methods used in the process of propaganda must be adapted to the culture that exists in society. 
Co-Authors Hermawati Hermawati