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All Journal Jurnal Abdi Ilmu JUMAN Tools (Jurnal Manajemen Tools) Jurnal Scientia Jurnal Fokus Manajemen Best Journal of Administration and Management Journal of Management, Economic, and Accounting International Journal of Economics and Management
Hendra Utama
Universitas Pembangunan Panca Budi
Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mathematics Social Sciences Other

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 1 
ANTESEDEN EARNING PER SHARE PADA PERUSAHAAN PROPERTI DAN REAL ESTATE YANG TERDAFTAR DI BEI Hendra Utama
Jurnal Abdi Ilmu Vol 13 No 2 (2020): JURNAL ILMIAH ABDI ILMU
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

This study aims to find out how the influence of firm size (X1) and debt to assets ratio (X2) on earnings per share in property and real estate companies listed on the Indonesia Stock Exchange, either partially or simultaneously. The research data used is data from property and real estate companies during 2014-2018. The population in this study amounted to 55 property and real estate companies with a sample of 41 companies. The results showed that firm size had no significant effect on earnings per share, while debt to assets ratio had a positive and significant effect on earnings per share. Simultaneously, firm size and debt to assets ratio have a positive and significant effect on earnings per share.
KEBUTUHAN BERINOVASI DALAM KEWIRAUSAHAAN Hendra Utama
JUMANT Vol 12 No 2 (2020): JUMANT
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

Undang-Undang Republik Indonesia Nomor 20 Tahun 2008 Tentang Usaha Mikro, Kecil dan Menengah menjelaskan bahwa tujuan dari pemberdayaan usaha mikro, kecil dan menengah adalah menumbuhkan dan mengembangkan usahanya dalam rangka membangun perekonomian nasional berdasarkan demokrasi ekonomi yang berkeadilan. Pemerintah Indonesia juga dalam upayanya mempertahankan pertumbuhan UMKM melahirkan dua program strategis, yakni program kewirausahaan dan program kemitraan. Kewirausahaan merupakan karakteristik kemanusiaan yang berfungsi besar dalam mengelola suatu bisnis, Proses kewirausahaan diawali dengan adanya inovasi. Inovasi berkembang menjadi kewirausahaan melalui proses yang dipengaruhi lingkungan, organisasi dan keluarga. Kewirausahaan merupakan persoalan penting di dalam perekonomian suatu bangsa yang sedang mambangun
ENHANCE HUMAN RESOURCE MANAGEMENT FOR THE QUALITY OF HIGHER EDUCATION Hendra Utama
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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Abstract

The purpose of analyzing the human resources of universities is to understand the profile of human resources of universities, the quality of human resources of universities, and determine the quality of universities by using data in 2009/2010. The methods used in this analysis were documentation studies and surveys. In addition, key performance indicators (KPIs) from the 2010-2014 Education Strategy Plan were used to assess the quality of HEIs. The results showed that although private HEIs accounted for 97.24% of existing HEIs, their students only accounted for 58.39% and their lecturers for 71.83%. Human resource management is very important in improving the quality of education. With the support of quality resources, universities can progress and develop. Improving the quality of education is determined by the leadership of educational institutions in managing their human resources. In managing human resources, university leaders are key in improving the quality of education. College leaders are required to always develop human resources in order to create quality education: Education, Quality, Human Resources
An Analysis of The Influence of Brand Image, Price, and Instagram Digital Marketing on Consumer Purchasing Decision at PT. Sardana Indahberlian Motor Aris Jona Pangaribuan; Wulan Dayu; Hendra Utama
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11094

Abstract

This study aims to analyze the influence of brand image, price, and digital marketing through Instagram social media on consumer purchasing decisions at PT. Sardana Indahberlian Motor. In the midst of competitive automotive industry competition, companies are required to optimize digital platforms and strengthen brand value. This study uses a quantitative approach and the determination of the number of samples for this study uses the Slovin formula so that a sample of 95 respondents is obtained and the collection uses a questionnaire with a Likert scale. The data analysis technique used is validity testing, reliability, and classical assumptions then multiple linear regression analysis with hypothesis testing using the t test and F test at α = 5% using SPSS software version 26. The results of the study indicate that partially, brand image and digital marketing have a significant effect on purchasing decisions. The price variable also shows a positive influence driven by the suitability between product quality and the value paid by consumers. Simultaneously, the three independent variables contribute significantly in shaping consumer purchasing decisions. Variations in purchasing decisions can be explained by variations in product quality, price, and promotion, which amount to 70% percent, while the remaining 30% is explained by other variables outside this study.
Digital Marketing Strategy Development to Increase Sales for Fashion MSMEs (Case Study: Abang Jenggot Moslem Store) Didit Hansari; Wulan Dayu; Hendra Utama
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11109

Abstract

This study aims to analyze the development of digital marketing strategies to increase sales at Abang Jenggot Moslem Store, a Muslim men's fashion business in Medan, and to identify factors causing low online sales conversion despite having social media accounts with a large number of followers. This research employed a descriptive qualitative approach with a case study method. Data were collected through semi-structured interviews with the business owner, a social media admin, and 10 customers. Non-participatory observation was conducted on the Instagram account (@abangjenggot_moslemstore), TikTok account, and Shopee account. Documentation included sales archives, social media insights, and screenshots of interactions. Data analysis used the interactive model of Miles, Huberman, and Saldana, which includes data reduction, data display, and conclusion drawing. Observation of the @abangjenggot_moslemstore Instagram account during the January–February 2026 period revealed that average organic engagement remained relatively low, with likes ranging from 1 to 17 per post. However, an anomaly was found in posts involving influencers, which successfully garnered 530 likes and 66 comments. This finding indicates that influencer marketing strategies have significant potential to boost interaction, although their implementation remains sporadic and has not yet become part of a structured routine strategy. Furthermore, interviews with customers revealed that the majority learned about Abang Jenggot Moslem Store through direct interaction at the physical location or recommendations from friends, rather than through social media content. This confirms that the managed social media accounts have not been effective as customer acquisition channels, despite the Instagram account having a substantial follower base (12,900) and over 3,000 posts. This condition reinforces the gap between a strong quantitative digital presence and the business results achieved. This research is limited to a single case study of a fashion MSME in Medan; thus, the results cannot be generalized to the broader context of MSMEs or other industrial sectors. The researcher's limitations in this case study at Abang Jenggot Moslem Store pertain to the transaction data on the number of online sales occurring over a 7-year period. Information regarding the marketing strategies implemented was only sourced from interviews with the owner/leader, unaccompanied by well-documented written data from the business owner/leader. This research provides practical contributions in the form of structured digital marketing strategy recommendations for fashion MSMEs, particularly in addressing the gap between follower count and sales conversion. Theoretically, this study enriches the literature on the application of digital marketing in the Indonesian MSME sector.
The Influence of the Talented Generation Internship Program (Magenta) on Human Resource Management Readiness At the Port of Indonesia (Persero) I Medan Hendra Utama; Mohammad Yusuf; Zulham Sitorus; Pebri Ramadani
Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i4.182

Abstract

PT Pelabuhan Indonesia (Persero) or Pelindo is a state-owned company which operates in the port services sector which provides opportunities for vocational/equivalent students, college students and fresh graduates to carry out internships in their environment. During the selection process, it was discovered that several of the interns accepted were interns who already had organizational experience. In carrying out an internship, interns not only help carry out supervisor/mentor duties, but interns are also helped to explore and improve their existing competencies so that they are better prepared to face the real world of work. This research aims to determine the influence of organizational experience and internship experience on work readiness of interns. This research uses quantitative research methods in the form of correlational research and explanatory research models, as well as collecting data through distributing questionnaires to interns at PT Pelabuhan Indonesia (Persero) I Medan. In processing the data, researchers used partial test methods and simultaneous tests for the variables organizational experience, internship experience, and work readiness with the help of SPSS version 26. The results of the study showed that organizational experience had a positive and significant effect on work readiness, internship experience had a positive and significant effect on work readiness, organizational experience and internship experience simultaneously influence work readiness
The Effect Of Price And Product Quality On Purchase Interest In Zaennissa Snack Rengginang In Medan Dinda Dwi Anggraini; Dian Septiana Sari; Hendra Utama; Wulan Dayu
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1514

Abstract

This research aims to determine the influence of price and product quality on purchasing interest in Rengginang Zaennissa Snack Medan. This research used quantitative methods involving 72 respondents. Data collection was carried out using questionnaire distribution. The data obtained were analyzed using statistical formulas, namely using the normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this research show that the results of this study indicate that the t-test results obtained a calculated t value of 94.012 greater than ttable 1.99 with a significance level of 0.000. Thus, H2 is accepted and Ho is rejected, which means that price has a positive and partially significant influence on consumer purchasing interest. The calculated t value of 42.462 is greater than ttable 1.99 with a significance level of 0.000. Thus, H2 is accepted and Ho is rejected, which means that product quality has a positive and partially significant influence on consumer purchasing interest. The calculated F value is 10127.477 with a significance level of 0.00o. Because the calculated F value of 10127.477 is greater than Ftable 3.13, it can be concluded that simultaneously the product quality and price variables have a significant influence on the dependent variable, namely purchasing interest.
The Influence of Content Marketing and Brand Awareness on Purchase Intention for Glad2Glow Products among the OhMyBeautyBank Community on X Sabrina Kusuma Ningtias; Hendra Utama; Dian Septiana Sari
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1582

Abstract

The beauty industry has shown rapid growth in recent years and is expected to continue growing until 2030. This significant growth and potential has led to the emergence of many beauty brands. As a result, competition in the beauty market has become increasingly fierce, making a brand's ability to present interesting and relevant content and strengthen brand awareness an important factor in influencing consumer decisions. This study aims to analyze the influence of content marketing and brand awareness on the purchasing interest of Glad2Glow products among the OhMyBeautyBank community. This study uses a quantitative approach with an associative causal research type. Data collection techniques were carried out by distributing questionnaires to 100 respondents who are part of the OhMyBeautyBank community. The data was analyzed using multiple linear regression methods. The results show that content marketing partially has a positive and significant effect on purchase intention with a t-value of 4.144 and significance of 0.000. Brand awareness also partially has a positive and significant effect on purchase intention with a t-value of 7.247 and significance of 0.000. Content marketing and brand awareness simultaneously have a positive and significant effect on purchase intention with an F-value of 86.877 and a significance level of 0.000. The adjusted R Square value of 0.634 shows that content marketing and brand awareness can explain 63.4% of the purchase intention variable, while the rest is influenced by other variables outside the scope of this study. The findings in this study indicate that a good content marketing strategy and strong brand awareness can increase consumer purchase interest in Glad2Glow products.
Pengaruh Efikasi Diri dan Motivasi Berwirausaha Terhadap Minat Berwirausaha pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan Siti Erlina; Wulan Dayu; Hendra Utama
International Journal of Economics and Management Vol. 4 No. 02 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i02.317

Abstract

Penelitian ini dilakukan pada mahasiswa manajemen UNPAB Medan dengan tujuan untuk mengetahui pengaruh yang diberikan oleh efikasi diri dan motivasi berwirausaha terhadap minat berwirausaha mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan. Populasi adalah mahasiswa manajemen Universitas Panca Budi Medan sebanyak 60 mahasiswa dan pengambilan sampel dengan sampel jenuh sehinga jumlah sampel yaitu 60 responden. Jenis data yang digunakan adalah data primer yang diperoleh melalui penyebaran kuesioner kepada mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan. Data sekunder diperoleh dari literatur, jurnal, buku, dan dokumen pendukung penelitian, teknik pengumpulan data menggunakan studi pustaka, survei dan observasi. Teknik analisis data yaitu regresi linear berganda, uji asumsi klasik dan uji hipotesis. Hasil penelitian bahwa efikasi diri dan motivasi berwirausaha secara parsial dan simultan berpengaruh positif dan signifikan terhadap minat berwirausaha. Terdapat korelasi yang sangat kuat antara efikasi diri dan motivasi wirausaha dengan minat berwirausaha. Minat berwirausaha dapat dijelaskan oleh efikasi diri dan motivasi wirausaha sebesar 76,6% dan sisanya 23,4% dapat dijelaskan oleh variabel lain yang tidak diteliti.
Co-Authors Aris Jona Pangaribuan Dian Septiana Sari Didit Hansari Dinda Dwi Anggraini Mohammad Yusuf Pebri Ramadani Sabrina Kusuma Ningtias Siti Erlina Sitorus, Zulham Wulan Dayu