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Sufika Sary
Universitas Prima Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Effect Of Product Quality, Distribution Channels And Service Quality Towards The Satisfaction Of Customer Purchase Of Roma Biscuit Store In PT. Inbisco Niagatama: The Effect Of Product Quality, Distribution Channels And Service Quality Towards The Satisfaction Of Customer Purchase Of Roma Biscuit Store In PT. Inbisco Niagatama Sufika Sary; Ricky Ricky; Gilbert Gilbert; Steven Chuandra
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.857.pp1047-1052

Abstract

The purpose of this study is to discuss product quality, distribution channels, and service quality on customer purchase satisfaction buying biscuit products at PT Inbisco Niagatama. The decline in Roman biscuit customer satisfaction can be seen from the failure to achieve sales targets that cause product quality to decrease, channel distribution which is increasingly difficult and service quality to be less satisfactory. The population rose by 194 customers and the sample in this study was released 131 customers. The research method uses multiple linear regression analysis techniques. Hypothesis testing results partially obtained value of t> t table or 3.559> 1.979 with a significant value of 0.001 <0.05. Hypothesis testing results partially obtained value of t> t table or 2.734> 1.979 with a significant value of 0.007 <0.05. Hypothesis testing results partially obtained value of tcount> ttable or 2.609> 1.979 with a significant value of 0.010 <0.05, then partially product quality, distribution distribution and service quality are very positive and significant impact on satisfaction with the purchase of Roman biscuit products at PT Inbisco Niagatama Results Simultaneous hypothesis testing obtained Fcount (10.438)> Ftable (2.68) and a significance probability of 0.000 <0.05 namely product quality, distribution channels, and land quality, which is positive and significant for the purchase of Roman biscuit products at PT Inbisco Niagatama . The coefficient of determination test results obtained adjusted R Square value of 0.179, this means 17.9% of the variation of the dependent variable that can be approved by variations of variables that are not discussed in this study, such as promotions, prices, brand image and so on.
The Effect of Price, Sales Promotion and Personal Selling on the Daihatsu Sirion Purchase Decision at PT Capella Medan: The Effect of Price, Sales Promotion and Personal Selling on the Daihatsu Sirion Purchase Decision at PT Capella Medan Sufika Sary; Trisha Aprila; Suryanto Suryanto
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.925.pp1212-1216

Abstract

The purpose of this study was to analyze the effect of price, sales promotion and personal selling on the Daihatsu Sirion purchasing decision at PT Capella Medan. There was a decrease in purchasing decisions, reflecting the failure to achieve company targets due to prices, sales promotions and personal sales. The population in this study may be 230 consumers and the sample is considered to be 146 consumers. The sampling technique used was random sampling. The data analysis used was validity and reliability test, classical assumption test, linear multiple regression analysis, and hypothesis testing. The conclusion of the study shows that simultaneously and partially price, sales promotion and personal selling have a positive and significant effect on the purchasing decision of the Daihatsu Sirion at PT Capella Medan.
The Influence of Price, Brand Equity and E-Commerce on Purchasing Decisions of Shure Brand Microphones at PT. Sierra Mandiri Distribusindo: The Influence of Price, Brand Equity and E-Commerce on Purchasing Decisions of Shure Brand Microphones at PT. Sierra Mandiri Distribusindo Ferren Ferren; Vincent Wang Jaya; Sylvia Sylvia; Yollanda Yollanda; Monica Tanry; Sufika Sary
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.929.pp1260-1266

Abstract

This study was conducted to analyze and examine the effect of price, brand equity, and e-commerce on purchasing decisions for Shure brand microphones at PT. Sierra Mandiri Distribusindo. This research uses quantitative methods, descriptive and causal relationships. The total population of customers of PT. Sierra Mandiri Distribusindo totaled 178 customers, using the Slovin formula obtained a sample of 124 customers. The data analysis method used is the classical assumption, multiple linear regression, and hypothesis testing. The results of the study are partially price has a significant negative effect on purchase_ decision, equity. brand. and e-commerce has a significant positive effect on purchase_ decision. Simultaneously, price, brand equity, and e-commerce have a significant effect on purchasing decisions for Shure brand microphones at PT. Sierra Mandiri Distribusindo. The amount of variation in purchasing decisions that can be explained by the variable price, brand equity, and e-commerce is 38.5%, the remaining 61.5% is influenced by other variables.
Co-Authors Ferren Ferren Gilbert Gilbert Monica Tanry Ricky Ricky Steven Chuandra Suryanto Suryanto Sylvia Sylvia Trisha Aprila Vincent Wang Jaya Yollanda Yollanda