Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mantik
Ivan Leonardo Salim
Universitas Prima Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Effect of Promotion, Price and Product Quality Toward Buying Decision Khomeiny Yunior; Calvin Chang; Kangga Ega Williyandi; Ivan Leonardo Salim; Lisa Anwar
Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1281.pp109-115

Abstract

This study examines and analyzes the effect of promotion, price and product quality on buying decisions in PT. Bintang Agung Sukses, a company engaged in the distribution of consumer goods. This research uses the explanatory research method. The number of customer populations is 167 stores and individuals, with the calculation of the Slovin formula, a sample of 118 respondents was determined. The instrument used to conduct this research is a questionnaire which will first be tested for validity and reliability and then will test the quantitative sample data first using multiple regression. The results of processing simultaneously and partial promotion, price and product quality affect the buying decision at PT. Bintang Agung Sukses with the amount of variation that can be explained is 36.1% and the remaining 63.9% is explained by other factors
Co-Authors Calvin Chang Kangga Ega Williyandi Lisa Anwar Yunior, Khomeiny