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All Journal Nyimak: Journal of Communication Communication
RACHMI KURNIA SIREGAR
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Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN KESADARAN MEREK (Studi Kasus Private Label pada Fast Moving Consumer Goods Giant Ekstra Central Business District, Bintaro, Tangerang Selatan) RACHMI KURNIA SIREGAR
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.387 KB) | DOI: 10.36080/comm.v6i1.4

Abstract

Retail business related private label products in Indonesia continue racing with increasing needs and desires of consumers who crave quality products at low prices. One of them was intense Giant Ekstra offers a variety of private label products are oriented to customers. Related to this phenomenon, the study aims to examine the marketing communication strategy Giant Ekstra Central Business District (CBD) Bintaro, South Tangerang in building awareness of private label brands in the fast moving consumer goods (FMCG). This study used a retail communication mix of Levy & Weitz Retail (2009) includes communication tap-mouth (WOM), advertising, sales promotion and store atmosphere. Methods of research used a qualitative approach and case studies based on the conceptual framework of private label, fast moving consumer goods (FMCG), brand awareness and retail communications mix. The results of the study, the use of retail communications mix of Levy by Giant Ekstra indicated not make private label as a FMCG Giant Ekstra on top of brands and top of mind. Giant Ekstra advised continuously improve the quality of private label products with intense enhance performance such as WOM marketing communications, sales promotion, advertising and store atmosphere. And more aggressive in communicating private label products in the FMCG by activating the function of personal selling and direct marketing. Also create a database of customers, establish membership and customer communities.   
Organizational Communication Model of The Village Fund Governance (Case Study on Corruption of Village Funds in Dasok Village, East Java) Rachmi Kurnia Siregar; Amin Aminudin
Nyimak: Journal of Communication Vol 6, No 1 (2022): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1399.502 KB) | DOI: 10.31000/nyimak.v6i1.2537

Abstract

This study aims to determine the organizational communication of the Dasok Village Head in East Java regarding the management of the Village Fund. This research method uses a case study with a qualitative approach. Data collection techniques were carried out through in-depth interviews, observations, and literature studies. The results showed that the Dasok Village Head violated the authority given by the state by not involving the Village Consultative Body (BPD) as a representation of the community, thus causing the Village Fund to be prone to corruption. The communication carried out by the Village Head takes place in a linear (one-way) manner. On that basis, the government should encourage village heads to build intensive communication and dialogue with the BPD and village communities. As a solution to minimize cases of corruption in the Village Fund, the application of local wisdom values and a cultural value system is a necessity that is carried out by the government so that the objectives of the Undang-Undang Desa No. 6 Tahun 2014 namely villages to become advanced, independent, democratic, and have prosperous citizens can be achieved.Keywords: Corruption, local wisdom, organizational communications, village fund ABSTRAKPenelitian ini bertujuan untuk mengetahui komunikasi organisasi Kepala Desa Dasok Jawa Timur terkait pengelolaan Dana Desa. Metode penelitian ini menggunakan studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi dan studi pustaka. Hasil penelitian menunjukkan Kepala Desa Dasok menyalahi kewenangan yang diberikan negara dengan tidak melibatkan Badan Permusyawaratan Desa (BPD) sebagai representasi masyarakat, sehingga menyebabkan Dana Desa rawan korupsi. Komunikasi yang dilakukan Kepala Desa berlangsung secara linier (satu arah). Atas dasar itu, pemerintah harus lebih mendorong kepala desa untuk membangun komunikasi dan dialog intensif dengan BPD maupun masyarakat desa. Sebagai solusi menimalisasi kasus-kasus korupsi Dana Desa, penerapan nilai-nilai kearifan lokal dan sistem nilai budaya menjadi suatu keniscayaan yang dilakukan pemerintah agar tujuan Undang-Undang Desa No. 6 Tahun 2014 yakni desa menjadi maju, mandiri, demokratis, dan warganya sejahtera dapat tercapai.Kata Kunci: Dana desa, kearifan lokal, komunikasi organisasi, korupsi
Co-Authors Amin Aminudin