Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Avant Garde
Rachmat Kriyantono
Brawijaya University
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Aktivitas Hubungan Masyarakat Universitas Negeri Berdasarkan Teori Rachmat Kriyantono
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.901

Abstract

This study aims to describe how the public relations activities of state universities in carrying out their functions. The standard of activity is based on the Theory of Excellence. The quality of public relations activities is very important related to the era of public information openness which requires universities to conduct public services well as part of good governance. Theory of Excellence is the most dominating theory of public relations studies in the world as a normative standard for good public relations practice. This study uses a survey method by distributing questionnaires to 59 public relations practitioners of state universities. The research also interviews three practitioners to detail data from questionnaires. This research results in finding that the principles of Excellence Theory have begun to be adopted by public relations practitioners. Symmetrical two-way communication strategies have also been found although there is still more focus on the external public. Other findings, PR activities have been included as part of management activities and dominant coalition in state universities. This research is expected to contribute to the development of public relations studies in the Indonesian context.
Co-Authors