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p-Index From 2020 - 2025
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All Journal Avant Garde Journal of Project Management Research
Mohammad Ichsan
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Dual Road Approach of the ‘Suspended Dead’ Brand XYZ Shampoo’s Social Media to Create Assumed Brand Awareness Mohammad Ichsan
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.384 KB) | DOI: 10.36080/avg.v6i2.761

Abstract

In early 2017, XYZ brand owners revived its ‘suspended dead’ brand back to the market. The company decide to utilized Social Media as the initial channel to create Brand Awareness. This study uses a qualitative approach with descriptive methods to describe its implementation and explain the analytical data based on their Social Media performance, also using exploratory methods for more creative in-depth and broad understanding on the issue. The results of this study indicate that the application of the Dual Road approach, which consists of the 'Non-Toll Road' and the 'Toll Road' approach by the XYZ brand resulted in significantly different achievements in the effort to create assumed Brand Awareness.
Risk Assessment of Factors Causing Production Delays in Precast Housing Panel Production Saputra, Pungky Dharma; Mohammad Ichsan
Journal of Project Management Research Vol. 1 No. 1 (2025): Journal of Project Management Research
Publisher : Avenew Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65303/journalpmresearch.v1i1.12

Abstract

Production delays are a common issue in the use of precast technology in construction. An evaluation of the completed production process indicates that delays occur at each stage of the precast housing panel production activities. The purpose of this research is to conduct a risk assessment of the factors causing production delays in precast housing panel production. The research object of this study is precast housing panels. This study is designed using a mixed-methods approach and will be conducted in two main phases: identifying risk factors causing production delays and assessing these risks. The risk identification process will involve experts providing expert judgment. Subsequently, a respondent survey will be conducted to assess the impact of each variable on production delays. Following the initial risk identification phase, the second phase involves a risk assessment analyzed using the Probability Impact Matrix (PIM). Ten risk variables have been identified as factors influencing production delays in precast housing panels. Among these, nine are categorized as high-risk variables, while one is classified as moderate risk. The identified risk variables include design, materials, equipment, human resources, management, finance, administration, weather, accidents, and force majeure, all of which impact production delays in precast housing panels. Based on the analysis using the Probability Impact Matrix (PIM), the high-risk variables, in descending order, are human resources, weather, force majeure, design, accidents, materials, equipment, finance, and administration. The moderate-risk variable, ranked last, is management.
Co-Authors Saputra, Pungky Dharma