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All Journal Jurnal Pengabdian Al-Ikhlas BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Jamaluddin Jamaluddin
ASMI Citra Nusantara Banjarmasin
Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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PENINGKATAN KEMAMPUAN MANAJEMEN PEMASARAN PRODUK UNGGULAN BERBAHAN DASAR NANEAS KECAMATAN MEKARSARI BARITO KUALA PROVINSI KALIMANTAN SELATAN Syafril Syafril; Yuliani Yuliani; Muhammad Fahmi; Netti Rosiana Fadhilah; Jamaluddin Jamaluddin
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 6, No 1 (2020): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.701 KB) | DOI: 10.31602/jpaiuniska.v6i1.3359

Abstract

Community Service Activities by providing Training in Improvement of Marketing Management Capabilities of Leading Products Based on Pineapple in Mekarsari District are expected to increase the knowledge of SMEs, managers of BUMDES and village apparatus in marketing the products produced. One marketing technique that can be used is the marketing mix which is a combination of a number of marketing tools used by the company to convince the object of marketing or the intended target market. SMEs and BUMDES can increase sales by paying attention to products, prices, places and promotions. The combination of 4P in a product marketed will be able to increase the sales volume of SMEs in Mekarsari Barito Kuala District.
MEMAKSIMALKAN PERANAN WANITA DALAM PEREKONOMIAN RUMAH TANGGA PADA DESA KUIN BESAR Yuliani Yuliani; Neti Rosiana Fadilah; Muhammad Fahmi; Jamaluddin Jamaluddin; Julia Anggraeni; Eyen Rosalina
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Bakti Banua: Jurnal Pengabdian kepada Masyarakat
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/57ncg760

Abstract

The economic condition of households is currently in a challenging phase due to inflation in basic commodity prices and a decline in people's purchasing power. This issue is also experienced by the community of Kuin Besar Village, where the majority relies on fisheries, wetland agriculture, and local trade for their livelihoods. This study aims to educate and maximize the role of women or housewives as strategic partners in improving family economies and financial resilience. The implementation method was divided into three stages: the preparation stage (schedule coordination and literature study), the execution stage (oral or face-to-face material delivery and Q&A discussion), and the evaluation stage (distribution of a small questionnaire to measure community understanding and commitment). The results and discussion show that women's involvement in public and economic spheres, both through family financial management (internal) and as income earners in formal and informal sectors such as mompreneurship in the digital era (external), is a strategic pillar in diversifying household income. In conclusion, the urgency of women's role in improving the family economy is no longer just an option, but a strategic necessity to achieve independence, child welfare, and family resilience against economic shocks..
Co-Authors Eyen Rosalina Julia Anggraeni Muhammad Fahmi Neti Rosiana Fadilah Netti Rosiana Fadhilah Syafril Syafril Yuliani Yuliani