Lalu M Furkan
Universitas Mataram

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The The Effect of Stakeholder Trust and Communication Quality on Collaborative Governance in the Mandalika Special Economic Zone (SEZ) Kamarudin; Lalu M Furkan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9864

Abstract

The development of the Mandalika Special Economic Zone (SEZ) as a national strategic tourism destination requires effective collaborative governance among various stakeholders. However, differences in interests, power imbalances, and limited coordination often hinder the implementation of collaboration in regional governance. Therefore, this study aims to analyze the influence of stakeholder trust and communication quality on collaborative governance in the Mandalika SEZ. This research employs a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to stakeholders involved in the management of the Mandalika SEZ, including local government institutions, zone management authorities, business actors, micro and small enterprises, and local communities. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that stakeholder trust and communication quality positively influence collaborative governance, with communication quality showing a stronger role in strengthening collaboration among stakeholders. These findings emphasize the importance of building trust and improving communication quality to support effective collaborative governance and sustainable tourism development in the Mandalika SEZ.
PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG KONSUMEN MCDONALD’S SRIWIJAYA Kartika Candra Putri; Rusminah Rusminah; Lalu M Furkan
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 2 No. 1 (2020): Elastisitas, Maret 2020
Publisher : Universitas Mataram

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Abstract

Penelitian ini berjudul “Pengaruh Experiential Marketing Terhadap Minat Berkunjung Ulang Konsumen McDonald’s Sriwijaya”. Penelitian ini bertujuan untuk mengetahui pengaruh variabel dari experiential marketing terhadap minat berkunjung ulang. Populasi dalam penelitian ini jumlahnya tidak diketahui, sehingga digunakan purposive sampling untuk mengambil sampel yang berjumlah 85 responden. Alat pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data yang digunakan adalah uji kualitas instrument, uji asumsi klasik, dan analisis regresi linier berganda.Dari hasil penelitian ini terdapat masalah bahwa yang menjadi pengaruh experiential marketing terhadap minat berkunjung ulang konsumen McDonald’s Sriwjaya terlihat dari variabel experiential marketing yaitu sense, feel, think, act, dan relate. Masing-masing variabel experiential marketing dan minat berkunjung ulang dengan interval kelas sangat tinggi. Hasil dari analisis statistik bahwa variabel experiential marketing berpengaruh terhadap minat berkunjung ulang konsumen McDonald’s Sriwijaya. Hal ini bisa terlihat dari hasil regresi dan nilai T hitung. Untuk variabel sense nilai regresi sebesar 0,189 dengan T hitung 2,498, variabel feel nilai regresi sebesar 0,191 dengan T hitung 2,522, variabel think nilai regresi sebesar 0,356 dengan T hitung 4,785, variabel act nilai regresi sebesar 0,171 dengan T hitung 2,138, dan variabel relate nilai regresi sebesar 0,398 dengan T hitung 5,507. Masing- masing nilai T hitung lebih besar dari T tabel (1,989).