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All Journal Indonesian Journal of Social Research (IJSR) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Koesworo Setiawan
Djuanda University
Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Analysis of Personal Branding Couple of Prospective Candidates in Bogor City of 2018 Satrio Fajar Imansyah; Ike Atikah Ratnamulyani; Koesworo Setiawan
Indonesian Journal of Social Research (IJSR) Vol 2 No 1 (2020): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v2i1.26

Abstract

Regional Election (Pilkada) has been held since 2005, both at the Provincial and Regency/City levels. Election implementation is regulated based on the principle of direct, general, free, confidential, honest and fair, in attracting the sympathy of the people the candidates develop a campaign model through Personal Branding. This concept emphasizes how prospective leaders can influence the people as voters to be willing to give their voting rights. The purpose of this study was to analyze the Personal Branding of a pair of candidates for the Mayor of Bogor City in 2018. The approach in this study was a qualitative research with descriptive analysis method. The results of the study are the personal branding conducted by each pair of candidates either directly or through the media turned out to have a lot of effects especially for millennial voters, but the candidate pair of Mayor of Bogor who did the most personal branding was only the candidate pair of Bogor Mayor elected, while the other pairs of Bogor mayor candidates still tend to use traditional patterns so that it is natural for the elected candidate pairs to win the hearts of voters.
Representasi Kasih Sayang Representasi Kasih Sayang Ayah Disabilitas melalui Gestur dan Ekspresi (Analisis Semiotika Roland Barthes pada Film Miracle In Cell No.7 Indonesia) Eneng Agustina; Koesworo Setiawan; Robby Firliandoko
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 7 No 1 (2026): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2026.7.1.5328

Abstract

The development of family communication demonstrates the importance of nonverbal communication in building emotional closeness. The Indonesian version of the film Miracle in Cell No. 7 depicts the affection of a father with a disability to his child through gestures and facial expressions. This study aims to analyze the delivery of affection through gestures and expressions. The method used is a descriptive approach and Roland Barthes' semiotic analysis. Data were obtained through observation, documentation, interviews, and literature studies. The results show that affective gestures, caring expressions, and a combination of both are the main signs representing protection, warmth, sincerity, and responsibility of a father. Connotatively, these meanings strengthen father-child closeness, while at the mythical level, this film challenges stereotypes about fathers with disabilities. Thus, nonverbal communication becomes the main means of displaying sincere fatherly affection in the family. Keywords: gesture, facial expression, disabled father, affection, Roland Barthes' semiotics.
Co-Authors Eneng Agustina Ike Atikah Ratnamulyani Robby Firliandoko Satrio Fajar Imansyah