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All Journal Parole: Journal of Linguistics and Education LiNGUA: Jurnal Ilmu Bahasa dan Sastra International Journal of Humanity Studies (IJHS) Journal of Language and Literature Insaniyat: Journal of Islam and Humanities Lire Journal (Journal of Linguistics and Literature)
Trisnowati Tanto
English Department, Faculty of Letters, Maranatha Christian University, Surya Sumantri 65, Bandung 40164, West Java
Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Journal of Language and Literature

 1 
Awareness and Appreciation of Advertising Language Tanto, Trisnowati
Journal of Language and Literature Vol 19, No 1 (2019): April
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.557 KB) | DOI: 10.24071/joll.v19i1.1806

Abstract

This research focuses on advertising language in advertisement slogans of various products written in English. The grand theory used is Stylistics, which is the study of the style of language or the study of the use of distinctive linguistic expressions and how they affect the target audience. To limit the discussion, this research more specifically covered the use of rhetorical figures and doublespeak in advertising language. These language features basically have the same functions, namely the aesthetic and persuasive functions, which aim to attract the audience’s attention. This research, using an explanatory research method, was done to find out people’s awareness and appreciation of the outstanding use of advertising language by distributing questionnaires with Likert scale to the students and alumni of the English Department of a private university in Indonesia. Considering that in an advertisement there is also the visual aspect besides the textual aspect, the research was also done to find out whether or not there is a strong correlation between people’s awareness and appreciation of the visual and textual aspects.Keywords: advertising language, awareness, appreciation 
Request Strategies in Indonesian: An Analysis of Politeness Phenomena in Text Messages -, Jeanyfer; Tanto, Trisnowati
Journal of Language and Literature Vol 18, No 2 (2018): October
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (977.178 KB) | DOI: 10.24071/joll.v18i2.1569

Abstract

A lot of linguists have paid a lot of attention to the phenomena of politeness—some said it should be in the area of Sociolinguistics, while others believe that it belongs to the domain of Pragmatics. The present study focuses on politeness phenomena as a part of Pragmatic domain as it aims to see how language, especially Indonesian, is used to realize politeness in text messages between people who would like to request a favor, thing, or information. It is believed that speakers use different strategies to achieve their goals when talking to different people. The study utilizes Brown’s and Levinson’s theory on politeness strategies to examine the strategies used by the speaker when communicating with hearer of different power and distance relations. Along with the theory, this study also employs request strategies that are derived from Searle’s speech act classifications. The result shows that in terms of strategies, people have the tendency to use negative politeness strategies in communicating with other people that have more power than them, while a mix between negative and positive strategies are used mostly to those they consider peer or lower in power.Keywords: politeness strategies, request strategies, speech acts, pragmatics 
Co-Authors Jeanyfer Tanusy Lie, Janice Wijaya, Andreas Chrisanta