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Awareness and Appreciation of Advertising Language Tanto, Trisnowati
Journal of Language and Literature Vol 19, No 1 (2019): April
Publisher : Universitas Sanata Dharma

This research focuses on advertising language in advertisement slogans of various products written in English. The grand theory used is Stylistics, which is the study of the style of language or the study of the use of distinctive linguistic expressions and how they affect the target audience. To limit the discussion, this research more specifically covered the use of rhetorical figures and doublespeak in advertising language. These language features basically have the same functions, namely the aesthetic and persuasive functions, which aim to attract the audienceâ€™s attention. This research, using an explanatory research method, was done to find out peopleâ€™s awareness and appreciation of the outstanding use of advertising language by distributing questionnaires with Likert scale to the students and alumni of the English Department of a private university in Indonesia. Considering that in an advertisement there is also the visual aspect besides the textual aspect, the research was also done to find out whether or not there is a strong correlation between peopleâ€™s awareness and appreciation of the visual and textual aspects.Keywords: advertising language, awareness, appreciationÂ

Request Strategies in Indonesian: An Analysis of Politeness Phenomena in Text Messages -, Jeanyfer; Tanto, Trisnowati
Journal of Language and Literature Vol 18, No 2 (2018): October
Publisher : Universitas Sanata Dharma

A lot of linguists have paid a lot of attention to the phenomena of politenessâ€”some said it should be in the area of Sociolinguistics, while others believe that it belongs to the domain of Pragmatics. The present study focuses on politeness phenomena as a part of Pragmatic domain as it aims to see how language, especially Indonesian, is used to realize politeness in text messages between people who would like to request a favor, thing, or information. It is believed that speakers use different strategies to achieve their goals when talking to different people. The study utilizes Brownâ€™s and Levinsonâ€™s theory on politeness strategies to examine the strategies used by the speaker when communicating with hearer of different power and distance relations. Along with the theory, this study also employs request strategies that are derived from Searleâ€™s speech act classifications. The result shows that in terms of strategies, people have the tendency to use negative politeness strategies in communicating with other people that have more power than them, while a mix between negative and positive strategies are used mostly to those they consider peer or lower in power.Keywords: politeness strategies, request strategies, speech acts, pragmaticsÂ

ROALD DAHL'S INGENIOUS LANGUAGE PLAY IN THE USE OF FIGURATIVE LANGUAGE Tanto, Trisnowati
International Journal of Humanity Studies (IJHS) Vol 3, No 2 (2020): March 2020
Publisher : Sanata Dharma University

Roald Dahl is widely known for being one of the most creative writers, both in the ideas of the stories and the language use. His use of language is exceptional and tends to show some playfulness which makes the writing even more attractive. This play on language is in fact considered his writing style. What is worth noticing further is that playfulness can also be seen in the use of figurative language. This paper specifically focuses on the figurative language such as similes, metaphors, and personification in Dahlâ€™s novels for children: The BFG, Charlie and the Great Glass Elevator, and The Witches.Â Since this paper reveals Dahlâ€™s use of language play as his writing style, it belongs to Stylistics, the study of style. The paper uses a descriptive qualitative method. The data of similes and personification are collected and then analysed in terms of how they show the ingenious side of the writer in using language. The findings show that the figurative language used in the novels indeed makes optimal use of sound play and wordplay. Besides, the figurative language is also closely associated with the fact that the novels are intended for children.

COVID-19 Runs America: The Representation of Donald J. Trump in The Guardian News Article Wijaya, Andreas Chrisanta; Tanto, Trisnowati
PAROLE: Journal of Linguistics and Education Vol 13, No 1 (2023): Volume 13 Number 1 April 2023
Publisher : Master Program in Linguistics, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/parole.v13i1.1-12

As COVID-19 globally spreads from one country to another, the commitment to resolve the crisis has ultimately fallen on world leaders. Consequently, recent public health and safety policies may become the target of controversies, in which people and media may question the government’s stance. This research examines Donald J. Trump’s representation in a newspaper article entitled “Coronavirus in America: Why the US Has Struggled to Tackle a Growing Crisis,” published by The Guardian in 2020. The article discusses Trump’s involvement in the issue of COVID-19 in the United States, in which the containment of the crisis has yet to be successful. The research employs Teun A. van Dijk’s Critical Discourse Analysis (CDA), emphasizing the three structural levels of news discourse: macrostructure, microstructure, and superstructure. Next, the qualitative descriptive research method is utilized, and the data are collected using library research. In terms of findings, it is found that the three structural aspects portray Trump in a negative light. It is hoped that the research can further contribute to CDA to COVID-19.

From Primary to Secondary Norms: Investigating Internal Deviation in Joseph Conrad’s The Secret Agent Tanto, Trisnowati; Tanusy, Jeanyfer
Insaniyat : Journal of Islam and Humanities Vol 9, No 1 (2024): Insaniyat Journal of Islam and Humanities
Publisher : Faculty of Adab and Humanities, Syarif Hidayatullah State Islamic University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/insaniyat.v9i1.38875

A writer’s distinctive narrative style, often referred to as their primary norm, shapes their consistent use of language. However, deliberate deviations from this norm can serve significant literary purposes. These deliberate deviations are termed as their secondary norm. This change of language style is believed to hold a specific intention on the part of the writer. This research aims to investigate Joseph Conrad’s instances of internal deviation in his novel The Secret Agent, and how these deviations contribute to the literary effects of the novel. Conrad’s primary norm is characterized by a sentence-complexity style, while his secondary norm involves a shift towards a sentence-simplicity style. To clarify these norms, the study employs the clause complexes theory within the framework of Halliday’s Systemic Functional Linguistics. Employing a descriptive qualitative research approach along with a library research method, this study collects and analyses data to uncover the instances of deviation and explore their literary implications. By examining Conrad’s intentional internal deviations, this research seeks to describe the underlying motives and the impact of these deviations on the overall reading experience of The Secret Agent. Through this investigation, it is found out that Conrad’s use of sentence simplicity style contributes to the novel’s literary effects, namely building the foreshadowing and suspense, developing the character, and setting the atmosphere of the novel.

Rhetorical Moves in Saint-Exupéry’s The Little Prince: A Genre Analysis Tanusy, Jeanyfer; Tanto, Trisnowati
Insaniyat : Journal of Islam and Humanities Vol 9, No 2 (2025): Insaniyat Journal of Islam and Humanities
Publisher : Faculty of Adab and Humanities, Syarif Hidayatullah State Islamic University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/insaniyat.v9i2.42244

This study examines the structural characteristics and communicative purposes of Saint-Exupery’s famous children novel The Little Prince. The research seeks to uncover the layers of storytelling that contribute to its enduring appeal and pedagogical value by analysing the novel’s structure. Employing a qualitative approach with the help of the corpus tool AntConc to collect data, the study analyses the moves and steps within the narrative to determine how each element functions to build the story's overall structure. The findings reveal that the novel, while ostensibly simple, contains complex narrative layers that present a modern approach to children's literature. This complexity not only engages young readers but also imparts wisdom and moral lessons in a nuanced manner. The study highlights the effectiveness of narrative structure in conveying deeper meanings and the importance of well-defined character roles in enhancing the story's communicative impact. Through this analysis, the research contributes to a broader understanding of narrative techniques in children's literature and their role in shaping young minds.

Rhetorical Moves in Saint-Exupéry’s The Little Prince: A Genre Analysis Tanusy, Jeanyfer; Tanto, Trisnowati
Insaniyat: Journal of Islam and Humanities Vol. 9 No. 2 (2025): Insaniyat: Journal of Islam and Humanities
Publisher : Faculty of Adab and Humanities, Syarif Hidayatullah State Islamic University (UIN) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/m4krv415

This study investigates the rhetorical structure of Antoine de Saint-Exupéry’s The Little Prince through the lens of genre analysis. Drawing on Swales’ and Bhatia’s frameworks, it applies rhetorical move theory, typically used in academic discourse analysis to a literary narrative. The study addresses three questions: first, what rhetorical moves and steps are present in The Little Prince? second, how do these moves contribute to the narrative and thematic development? third, what communicative purposes do these moves serve within the context of children’s literature? The analysis adopts a qualitative approach, in which each chapter of the novel was examined through close reading and move identification based on structural and thematic cues. Findings show a consistent pattern of Complication and Resolution across the chapters, with other moves such as Abstract and Coda used more selectively to shape reader interpretation. This research contributes to genre studies by extending rhetorical move analysis to narrative fiction, offering a bridge between ESP traditions and literary discourse. The findings also support educators and curriculum designers in teaching narrative structure and rhetorical awareness in literature classrooms.

LANGUAGE PLAY: ONE WAY OF READING J.K. ROWLING’S HARRY POTTER Tanto, Trisnowati; Tanusy, Jeanyfer
Lire Journal (Journal of Linguistics and Literature) Vol. 7 No. 2 (2023): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory Jurusan Sastra Inggris Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v7i2.164

J.K. Rowling and her Harry Potter series, published from 1997 to 2007, have been globally acclaimed as one of the most popular novels with the most varied target readers. A lot of reviews have been made and by far, they focused more on the literary aspects. This research offers a different way of reading Harry Potter novels since it will focus more on language play as Rowling’s style of writing, which is believed to contribute to the comprehension of the literary elements. Language play is a means of foregrounding – linguistic forms that stand out in a text. The research is done to find out the language play forms contained in Harry Potter and the Philosopher’s Stone and how these forms support the understanding of the literary elements. The research employs the descriptive qualitative method; various linguistic forms of language play are taken as the data, which are then investigated further in terms of the types of linguistic features. Afterward, these are connected with the literal and contextual meanings so as to find out how they support the literary elements. The findings show that besides being entertaining, the language play helps support reader’s imagination as well as supporting the characterization and plot. The research also shows that language play deserves considerable appreciation since creating as well as understanding it needs a high language skill from both the author and readers, especially when it is intended not only to be entertaining but to support the literary elements.

FEMALE TRADITIONAL GENDER ROLES IN THE BROTHERS GRIMMS' SLEEPING BEAUTY: AN ACTANTIAL MODEL ANALYSIS: An Actantial Model Analysis Tanusy, Jeanyfer; Tanto, Trisnowati
Lire Journal (Journal of Linguistics and Literature) Vol. 7 No. 1 (2023): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory Jurusan Sastra Inggris Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v7i1.168

The tale of the Sleeping Beauty is still one of the well-loved and popular fairy tales among children, especially girls. The story has been adapted into various versions but has not changed essentially—it is always about a princess saved from a curse, about good versus bad. Due to the simple nature of the story, most literary researchers no longer deem this story a valuable source of data anymore although there are still more to uncover from the fairy tale. This study attempts to examine how the female characters in the story are represented from the structural semiotics perspective using two theories proposed by A. J. Greimas, namely the Actantial Model and the Narrative Trajectory. The qualitative method is applied to interpretatively divide the story into different major events, from which an actantial diagram and a trajectory can be made before the representation is drawn. The findings suggest that the female characters in the story are mostly placed as an object of the actantial diagram and a goal in the trajectory; this means that the story puts the female characters in passive roles that comply to the traditional gender roles and female stereotypes.

THE REPRESENTATION OF INDONESIAN PRESIDENTIAL CANDIDATE IN MEDIA: A CRITICAL DISCOURSE ANALYSIS Tanto, Trisnowati; Tanusy, Jeanyfer
Lire Journal (Journal of Linguistics and Literature) Vol. 8 No. 1 (2024): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory Jurusan Sastra Inggris Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v8i1.218

Mr. Prabowo Subianto is often regarded as a controversial figure, both in his military and political career. This research aims to find out Mr. Prabowo Subianto’s representation in one of The New York Times articles entitled “Indonesian General Accused of Kidnapping Is Named Defense Minister”, which was written by Richard C. Paddock in 2019. The article mainly discusses the controversial issue regarding Mr. Joko Widodo’s, the re-elected President of Indonesia, decision to appoint Mr. Subianto, his rival in the presidential election, to be one of his cabinet ministers. In analyzing the topic, van Dijk’s Critical Discourse Analysis, is utilized. Despite the fact that in van Dijk’s CDA there are three levels of analysis, namely the macro, meso, and micro levels, this paper is limited to the micro level only, as this focuses more on unveiling a more specific and detailed portrayal of Mr. Subianto’s representation in the newspaper article. In the microstructure analysis, three linguistics tools are employed, namely actor description, level of description, and rhetoric. The research applies the descriptive qualitative method as well as the library research method. The findings consistently show the negative representation of Mr. Subianto in the macrostructure, microstructure and superstructure analyses.

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