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EFEKTIVITAS PROGRAM SIARAN KONSELING DI RADIO TRIJAYA BAGI MASYARAKAT KOTA YOGYAKARTA Wiratri Anindhita
Jurnal Komunikasi dan Bisnis Vol. 1 No. 2 (2013): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Program  siaran  Konseling  di  radio  Trijaya  Yogyakarta  merupakan  program  yang bertujuan untuk membantu masyarakat memecahkan permasalahan dalam kehidupan sehari-hari yang berkaitan dengan bidang  psikologi. Penelitian ini bertujuan (1) untuk mengetahui dan mengukur efektivitas program siaran Konseling di radio Trijaya di kalangan pendengar aktif dan pendengar pasif di kota Yogyakarta; dan (2) untuk mengetahui faktor-faktor yang mempengaruhi efektivitas program tersebut.  Metode dasar penelitian ini mix method, yaitu perpaduan antara pendekatan kuantitatif dan kualitatif. Sampel penelitian ditentukan dengan metode stratified random  sampling  dengan  masing-masing  31 sampel  pendengar  aktif  dan  pendengar  pasif. pendekatan  kualitatif  dilakukan  dengan  wawancara  mendalam  dan  FGD  terhadap  lima  key informan.  Hasil  penelitian   menunjukkan  bahwa  program  siaran  Konseling  efektif  untuk meningkatkan pengetahuan dan pemahaman  pendengar aktif maupun pasif untuk menghadapi dan memecahkan masalah kehidupan di kalangan masyarakat.  Pendengar aktif menilai bahwa program ini lebih efektif dibanding pendengar pasif. Efektivitas program dapat ditingkatkan dengan memperbaiki kualitas materi siaran dan kualitas penyiar.  Kata kunci: efektivitas, program siaran Konseling, pendengar aktif dan pasif.
PROSES EVALUASI PROGRAM SIARAN RHYTHM & BREEZE PADA 106.6 FM V RADIO JAKARTA Wiratri Anindhita
Jurnal Komunikasi dan Bisnis Vol. 1 No. 1 (2013): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Radio as a one of mass communication media has an important role. For example, providing information, educating, and entertaining their listeners. As one of the radio station in Jakarta, 106.6 FM V Radio Jakarta has programs that designed to give what their listeners need. One of them is Rhythm & Breeze. In the process, the Rhythm & Breeze program need to be evaluated to maintain and to increase its quality. The evaluation process performed include the evaluation of the program content, the announcer and the financial sector. This research  found that the evaluation process on the program content is performed when the team find a problem with the content of the program. The content evaluation process continued into the formal forum with the board of director, to find a decision that would be carried out by the team of the program. On the evaluation process of program announcer, the evaluation starts from board of director that monitor the program announcer. After that, the board of director will hold a formal meeting with the station manager and the program teams to find a decision. On the evaluation process of the financial sector, the financial department will evaluate the financial condition of the company every single month. If they found negative results, they would hold formal meeting with the board of director and the program team, to find the solutions. The evaluation process of the Rhythm & Breeze program content, the team have the authority to determine a decision. On the evaluation process of the program announcer, the board of director has the authority to determine a decision. While on the evaluation process of the financial sector, the financial department has been given more authority from the board of director in determining the evaluation process of financial sector, and in taking a decision for the 106.6 FM V Radio Jakarta financial problems. Keywords: Evaluation, Process of Broadcasting Program, Radio
DRAMATURGI DIBALIK KEHIDUPAN SOCIAL CLIMBER Wiratri Anindhita
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Life is like a two parts of coins, which every part of life has a front stage and a back stage. This study purpose to know about how the front stage side of social climber, the back stage side of social climber, and how the experience as a social climber. This study uses dramaturgy theories. In dramaturgy study will be seen about the difference in actor’s behavior while on the frontstage and backstage. Concepts that used in this research is social climber and social media. This research uses qualitative descriptive research method. Data collection through in depth interview with informant, non-participant observation, and literature study. Data analysis techniques in this research using data analysis techniques from Miles and Huberman. The result of this study, actually the three of informan were not came from rich family that have a high economic status. If they are in front stage side, they will show a very good performance, like wearing many branded things. But, if they are not in the front stage side, they will be preferring to do many things of homework, wearing a simple clothes, not wearing a branded product, and also do the activity like a normal student. Key words: dramaturgy, social climber, social media
INTERAKSI SIMBOLIK PADA KOMUNITAS PEMBELA BINATANG INDONESIA Wiratri Anindhita; Valencia Chretella
Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Animal Defenders Indonesia Community is a pro-animal community that was formed in 2011 and has previously conducted similar activities but sporadically and uncoordinated or in groups. Animal Defenders Indonesia managed by Doni Herdaru Tona is oriented to several things such as rescue, rehab, rehome, and educational program. Researchers wanted to illustrate how symbolic interactions took place between the founder and the animals and between the volunteers and the animals in that place. The theory used is the theory of symbolic interaction with the support of community concepts and life experiences. Currently, research on a community has been very frequent, but researchers are taking a wildlife protection community that is still rarely found to research. The results obtained by the researchers are that the researchers describe how the reality of symbolic interaction that occurs between humans and animals is clearly evident in this study that the dogs in this film are treated like a family itself not as a pet only.Keywords: Community, Animal, Symbolic Interaction, Founder, Volunteer.