Lidia Yunita
Management Study Program, Sekolah Tinggi Ilmu Ekonomi LMII, Medan

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

The Influence of Intrinsic Motivation and Extrinsic Motivation on Employee Performance Productivity of PT. Weigh Deli Indonesia Hadi Triswanto; Lidia Yunita
Journal of Economics and Business (JECOMBI) Vol. 2 No. 2 (2022): Journal of Economics and Business (JECOMBI) : Edition January 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.935 KB) | DOI: 10.58471/jecombi.v2i2.22

Abstract

This study aims to determine the effect of intrinsic motivation and extrinsic motivation on the productivity of employee performance at PT. Weigh Deli Indonesia and to find out the dominant variable on the productivity of the employee performance of PT. Weigh Deli Indonesia. This study uses employees of PT. Weigh Deli Indonesia as a sample which is dominated by the age range of 31 - 40 years and length of work less than 10 years, totaling 139 people. The primary data in this study is a questionnaire that has been filled in by employees of PT. Weigh Deli Indonesia. Based on the results of the study showed that partially intrinsic motivation has a positive and significant effect on employee performance productivity, while extrinsic motivation has no significant effect on employee performance productivity. Simultaneously, intrinsic motivation and extrinsic motivation together have a positive and significant effect on employee performance productivity. Intrinsic motivation and extrinsic motivation have a sufficient correlation with productivity, and performance productivity can be explained by intrinsic motivation and extrinsic motivation by 41.2% and the remaining 58.8% can be explained by other variables not examined.
The Influence of Brand Image (Image Mere K) on Case Study Consumer Buying Interest in the Saladbros Restaurant, Bali Iga Yohana Nasution; Lidia Yunita
Journal of Economics and Business (JECOMBI) Vol. 2 No. 2 (2022): Journal of Economics and Business (JECOMBI) : Edition January 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.944 KB) | DOI: 10.58471/jecombi.v2i2.26

Abstract

The more developed the economy of a nation, the higher the competition between business actors in controlling the market. Unique and creative branding can build a positive brand image and is one strategy to compete. Promotion is an important factor in realizing a company's sales goals. In order for consumers to be willing to become customers, they must first be able to try and research the products manufactured by the company, but they will not do this if they are not sure about the product. Before deciding to buy a product, consumers will compare the price of one product from one company with another company. The appropriate product price will encourage consumer decisions to buy the product. Saladbros is one of the most popular healthy food restaurants in Bali and in the end it is hoped that this brand image will influence consumer buying interest. The author uses quantitative methods with associative descriptive analysis. This study describes how much influence brand image has on consumer buying interest. It can be concluded that the researcher has determined 5 variables to be studied, namely promotion, product image, price, product quality and consumer purchase intention to describe how much influence the brand image has on consumer purchase interest in case studies at the Bali saladbros restaurant.
The Influence of Infrastructure on Village Community Income (Ujung Rambung, Kecamatan Pantai Cermin, Serdang Bedagai Regency) Ilda Agus Elvira; Lidia Yunita
Journal of Economics and Business (JECOMBI) Vol. 2 No. 2 (2022): Journal of Economics and Business (JECOMBI) : Edition January 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.216 KB) | DOI: 10.58471/jecombi.v2i2.27

Abstract

Research is carried out in the village of Ujung Rambung District of Coast Mirror Regency of Serdang Bedagai , research is aimed to determine the effect of the construction of infrastructure roads, infrastructure drainage and infrastructure TPT against income communities village End Rambung District of Coast Mirror District Serdang Bedagai. Type of research this is quantitative with approach to research descriptive and associative researchers using SPSS 16 for test research. The samples in the study is that 100 respondents Society Village Edge Rambung District of Coast Mirror Regency of Serdang Bedagai the results obtained by using the formula solvin. Sources of research data using primary data and secondary data, data collection techniques used interviews, questionnaires and literature study. Mechanical analysis of the data using test validity, test reliability, test the assumptions of classical use test for normality, test of heteroscedasticit, a test multicollinearity, test linear multiple and test hypotheses are partial and simultaneous results of the study provide answers to the hypothesis, that ariable construction of infrastructure roads, Infrastructure Drainage and Infrastructure TPT affect income communities village of is 0828 or 82.8% and the remaining 17.2% can be explained by variables other.
The Effect of Selection and Training on Employee Performance of Ptpn Iii Giting Nest Gardens Indra Prayuda; Lidia Yunita
Journal of Economics and Business (JECOMBI) Vol. 2 No. 2 (2022): Journal of Economics and Business (JECOMBI) : Edition January 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.399 KB) | DOI: 10.58471/jecombi.v2i2.28

Abstract

This study aims to determine the effect of selection and training on the performance of employees of PTPN III Kebun Sarng Giting. The population in this study were 125 employees of PTPN III Kebun Sarang Giting and the sample was taken using probability sampling with disproportinate stratified random sampling technique so that the total sample was 56 people. The data were obtained by distributing questionnaires to respondents and then the data were processed using SPSS version 24.0 for windows. The data analysis technique used is multiple linear regression test with the formula Y = a + bX1 + bX2 + e. The simple linear regression test results obtained by the equation Y = 11,270 + 0.121 X1 + 0.386 X2 + e, where selection and training have a positive effect on performance variables. the t value obtained by the selection variable (X1) is 2.580 and training (X2) is 2.025 where the t value is greater than the t table value which is 2.004. The table above also shows a sig value of 0.00 where the significance value is smaller than 0.05. So it can be concluded that selection (X1) and training (X2) have a significant effect on performance (Y). The result of the F test is 5,176 with a sig level of 0,000, therefore the sig value of 0,000> 0.05 and the value of F count> F table, namely 5,176> 4,020, this indicates that the independent variables X1 and X2 simultaneously have a positive and significant effect on the dependent variable. Y. The value of R20,676 means that 67.6% of employee performance (Y) can be affected by the selection (X1) and training (X2) variables. While the remaining 32.4% is influenced by other variables not included in this study.