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All Journal Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Journal Technology and Implementation Bussines Jurnal Teknologi dan Terapan Bisnis Procedia of Social Sciences and Humanities Jurnal Teknologi dan Terapan Bisnis Proceeding Maritime Business Management Conference
Yesica Novrita Devi
Politeknik Perkapalan Negeri Surabaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Social Sciences

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Journal : Proceeding Maritime Business Management Conference

 1 
ANALISA PERBANDINGAN WAKTU PROYEK PERBAIKAN KAPAL KARGO MENGGUNAKAN METODE CPM DAN CCPM Akmal Syarofi Jauhar; Fitri Hardiyanti; Yesica Novrita Devi
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2022
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

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Abstract

Every 5 years a cargo ship makes 2 repairs to the shipyard. As a shipyard must provide the best service in the service process and improvement results to achieve customer satisfaction. In order to achieve these goals, the basic thing that can be done is to make a plan. The method used is the Critical Path Method (CPM), using the CPM method is still not optimal because there are problems and obstacles related to human behavior. Examples of these problems are student's syndrome, multitasking and overestimated activity durations. According to these problems, namely Critical Chain Project Management (CCPM) as an alternative project scheduling solution. Based on the analysis results, the scheduling of the CCPM method produces a duration of 2 days faster than the CPM method.
ANALISA PIECES DALAM OPTIMALISASI TRAFFIC ACCESS MENGGUNAKAN SEO PADA WEBSITE PEMASARAN Aqshal Ilham Fadhillah; Yesica Novrita Devi; Muhammad Khoirul Hasin
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2023
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v2i2 2985-379.2576

Abstract

Marketing communication is a process carried out by a company in coordinating several promotional elements and other marketing activities so that communication is established with the company's consumers. Currently, there are many websites that have been widely used as promotion media of a product to find out the problems in the marketing management information system that has been implemented in the company. Therefore, it is necessary to carry out further analysis using PIECES (Performance, Information, Economic, Control, Efficiency and Service). The PIECES method is used to analyze marketing management information systems that have been implemented previously. After analyzing the existing marketing management information system, it is necessary to optimize it using the Search Engine Optimization (SEO) method to increase website visitor traffic. From the results of the analysis and application of the Search Engine Optimization (SEO) method, it was found that there were 892 visitor traffic in 1 month, 729 users obtained from Direct, 245 Referral users, 31 Organic Social users, and 17 Organic Search users. The impact of this SEO method can only be felt after 4 to 6 months ormore with the implementation of SEO methods and activities carried out continuously as long as the website still exists so that the traffic continuously increases. Based on the results obtained, sites with SEOimplementation have a much higher amount of traffic and have great potential to be used as marketing websites with a wider customer reach compared to sites that do not implement the SEO method
ANALISIS TERHADAP KEPUASAN PELANGGAN DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS PADA PERUSAHAAN LOGISTIK Marshella Kartika Laraswati; Yesica Novrita Devi; Adianto Adianto
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2023
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v2i2 2985-379.2589

Abstract

Customer satisfaction is a comparison between the performance expected by the customer compared to the actual performance in the field. When the actual performance is higher than the customer's expectations, the customer feels satisfied and vice versa. In the case of logistics companies, customer satisfaction is one of the important factors in creating a good business climate, as an example of the case in logistics companies, which have not been maximal in satisfying customer desires. This study aims to analyze customer satisfaction with services at logistics companies, and determine the attributes attributes that need to be prioritized from the company to achieve customer satisfaction. Attributes of service quality are identified from indicators of customer satisfaction as expressed by Zeithmal et al, namely by TRREASE (Tangibles, Reliability, Responsiveness, Assurance, Empathy). The Importance Performance Analysis method at the suitability level compares the level of interest (expectation) with the level of service performance at the Company. The results of the study using the Importance Performance Analysis method for 25 service attributes of logistics companies obtained an average conformity level of 106%. Based on the Cartesian diagram, there are 10 attributes that have a high importance value for customers, but their performance is still unsatisfactory, each attribute is spread in quadrant A.
OPTIMALISASI PENJADWALAN ULANG PADA PEMBANGUNAN CREW BOAT DENGAN METODE TIME COST TRADE OFF (TCTO) Hamidah Zulfa Sarah; Fitri Hardiyanti; Yesica Novrita Devi
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2023
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v2i2 2985-379.2590

Abstract

In project development, time and cost are very important factors, because the project can run according to plan. One of the reasons for conducting research on the crew boat construction project at one of the shipyards located in East Java. With a contract value of Rp57,203,300,000 and an agreed time of 250 days. But in the field there was a delay of 22 days, to overcome the delay an analysis was carried out using the Time Cost Trade Off method, and the application of crashing. By using the alternative of adding 3 hours of work (overtime) and alternative shifts. The results of this study show that applying the alternative of 3 working hours results in an optimum cost of Rp57,384,361,320 with an optimum time of 241 days. Meanwhile, the alternative of adding shifts resulted in an optimum cost of Rp59,051,420,070. with an optimum time of 205 days.
PERSONAL SELLING DAN PERCEIVED VALUE MENJADI FAKTOR YANG MEMPENGARUHI PURCHASE DECISION TERHADAP GAS BUMI RUMAH TANGGA DI PERUSAHAAN SUBHOLDING GAS SURABAYA Tasya Beby Bintara; Danis Maulana; Yesica Novrita Devi
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2023
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v2i2 2985-379.2592

Abstract

Each company has its own strategy to promote and maintain its products in the market. The promotion that is considered the most effective and influential by the gas subholding company in this study is Personal Selling by forming a value perception towards customers. This study aims to determine the effect of personal selling and perceived value variables on purchase decisions. In this study, the sampling technique used was purposive sampling technique, namely 71 respondents. The method of completion in this study was using multiple linear regression analysis using the help of IBM SPSS version 26 software. The results of the analysis show that personal selling variables (????1) and perceived value (????2) have a positive and significant effect on purchase decisions. The conclusion of this study proves that with the implementation of good personal selling in a salesperson, it provides understanding to prospective customers about the products offered so that it will generate interest in the products offered. This is the same as having a high Perceived Value will change a good perception of prospective customers, where prospective customers who initially do not give their trust to household natural gas products become trusted and subscribe to become loyal customers so that personal selling and perceived value have an influence in increasing Purchase Decisions.
ANALISA MENGGUNAKAN METODE FAILURE MODE AND EFFECT ANALYSIS (FMEA) DALAM KEGAGALAN PROSES BONGKAR MUAT PADA PERUSAHAAN LOGISTIK Pramudya Audrey Prienycha Islamey; Yesica Novrita Devi; Arie Indartono
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2023
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v2i2 2985-379.2597

Abstract

This research was conducted at a logistics service company located in Surabaya and engaged in freight forwarding or commonly referred to as ship cargo expeditions. This logisticsservice company also acts as a Logistics Service Provider (LSP) with several service categories, namely warehousing, stuffing/stripping, ICL, FCL, tally, surveyor, inland transport, general freight forwarding, project & contract logistics, and custom clearance. In all freight forwarding business activities, of course there are several risks of operational failure that causing losses to the company. Therefore, this study uses the Failure Mode and Effect Analysis (FMEA) method to identify and find the risk of failure that occurs that is processed to find the value of the Risk Priority Number (RPN) and the critical risk of operational failure. The results of the study show 8 critical risks and risk management is needed. In handling risk in this company uses 4 strategies, namely immediate action, immediate attention, periodic attention, and annual evaluation.
Co-Authors Adianto Adianto Akmal Syarofi Jauhar Aqshal Ilham Fadhillah Arie Indartono Arninputranto, Wibowo Ayu Nindyapuspa Dinda Maya Kristina Fitri Hardiyanti Hamidah Zulfa Sarah Hasin, Muhammad Khoirul Marshella Kartika Laraswati Pramudya Audrey Prienycha Islamey Tanti Utami Dewi Tasya Beby Bintara Vivin Setiani