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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Herwindy Maria Tedjaatmadja
English Department, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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Increasing Brand Awareness of Petra Production House through Instagram Feeds Nicholas; Tedjaatmadja, Herwindy Maria
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.44-50

Abstract

The writers aimed at helping a movie production company called Petra Production House (PPH) under the management of Faculty of Humanities and Creative Industries, Petra Christian University. After discussion with the representative of PPH, it was found that PPH lacks resources in digital marketing. Therefore, PPH has not performed well in promoting its brand on Instagram. Ultimately, the client wants the writers to improve PPH’s Instagram feeds quality. After conducting a survey, most respondents answered that they did not recognize PPH and thought the overall Instagram feeds were uninteresting. To solve this, the writers proposed a solution in improving the quality of PPH’s Instagram feeds by focusing on PPH’s Instagram posts, stories, captions, and hashtags. The writers used the respondents’ answers and theories of social media copywriting (Bly, 2020) and typography (Büyükpehli̇van, 2024) among others. After the implementation of the solution, the writers found that it had a positive impact. 
Co-Authors Anila Cinantya, Anila Deviani S. Anggrawan F. S. Prayogo Ina Christina Shinta, Ina Christina Jane Gautama, Jane Nicholas Wida F. Gunawan, Wida F.