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All Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)
Luhung Bagas Prayogo
Unknown Affiliation
Economics, Econometrics & Finance

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KEWIRAUSAHAAN, INOVASI TEKNOLOGI, DAN KEUNGGULAN BERSAING PADA USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) MAKANAN DI KECAMATAN CIBINONG Luhung Bagas Prayogo; Suharyati Suharyati; M.B Nani Ariani
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 5, No 2 (2019): Vol 5, No 2 (2019)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1099.93 KB) | DOI: 10.34203/jimfe.v5i2.1870

Abstract

This research is a quantitative research that aims to determine the effect of entrepreneurship and technological innovation on the competitive advantage of food MSMEs in Cibinong Subdistrict. The population used for this research is the businessmen MSMEs food entreprises at Cibinong Subdistrict. The number of sample which is taken was 50 respondents. The sampling technique for this research is purposive sampling method. The analysis technique used is Partial Least Square with 5% significance. The results of the testing are obtained (1) there is a significant effect of entrepreneurship on competitive advantage, (2) there is a significant influence of technological innovation on competitive advantage
Co-Authors M.B Nani Ariani Suharyati Suharyati