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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Nurul Hidayati
Institut Pertanian Bogor
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Social-Interactive Marketing Dalam Rangka Menciptakan Brand Awareness dan Brand Image Produk Mobil BEV (Battery Vehicle) Indonesia Rudi Triyono; Yustina Andra Mutia; Yuvicko Gerhaen Purwansya; Nurul Hidayati
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 4 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.509 KB) | DOI: 10.31842/jurnalinobis.v5i4.247

Abstract

Kesepakatan pada konferensi perubahan iklim PBB (Perserikatan Bangsa Bangsa) di Paris pada Desember 2015 mengenai isu lingkungan dan sekuriti energi menjadikan negara-negara, tidak terkecuali Indonesia mendukung perkembangan energi terbarukan dan meminimalkan konsumsi minyak bumi. Salah satu upaya yang dilakukan adalah memproduksi mobil listrik berupa BEV (Battery Vehicle). Namun pada tahun 2020, pemasaran mobil listrik di Indonesia mengalami kegagalan yang diakibatkan oleh adanya pandemi Covid-19. Penelitian ini bertujuan untuk melakukan riset pasar dan konsumen terkait otomotif dan mobil listrik; menganalisis hasil riset untuk menentukan strategi perencanaan pemasaran BEV; dan mengidentifikasi strategi komunikasi pemasaran terintregrasi BEV berdasarkan consumer journey dan target pasar yang sesuai. Penelitian dilakukan melalui kegiatan studi literatur dan wawancara menggunakan kuesioner pada bulan Mei-Juni 2021 dengan melibatkan 50 responden. Analisis yang dilakukan menggunakan analisis deskriptif, analisis STP, analisis bauran pemasaran 4P, Ansoff matrix, analisis SWOT, analisis PESTLE, analisis Porter’s Five Force, dan analisis pemangku kepentingan. Berdasarkan analisis yang dilakukan didapatkan kerangka strategi deployment plan yang terbagi menjadi 3 bagian, yaitu trigger, engage, dan accelerate. Strategi trigger meliputi penggunaan Key Opinion Leaders (KOL) dan influencer, pameran otomotif, Search Engine Optimation (SEO), dan Social Media Advertisement. Strategi engage meliputi car green day dan social media interactive content serta strategi accelerate berupa open a virtual factory.
OPTIMIZATION OF GAMIS PRODUCT INVENTORY MANAGEMENT ATTWENTY2 CLOTHING STORE Nadila Faiza; Nurul Hidayati
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/9w448v16

Abstract

Twenty2 Clothing Store is a fashion business experiencing difficulties in inventory control due to demand uncertainty. The research was conducted from January to September 2025 at Twenty2 Clothing Store. The methods used were demand forecasting, probabilistic inventory modeling, and analysis according to the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The study's results indicated that the most appropriate forecasting method was Holt-Winters exponential smoothing. The amount of safety stock needed from June 2025 to January 2026 was 129 pcs, from February to March 2026 was 112 pcs, and from April to May 2026 was 35 pcs. The reorder point for June 2025-January 2026 was 131 pcs, for February-March 2026 was 134 pcs, and for April-May 2026 was 38 pcs. The recommended optimal order quantity for June 2025-January 2026 was 396 pieces, for February-March 2026 was 176 pieces, and for April-May 2026 was 28 pieces. The analysis of inventory management internal control according to COSO control components at Twenty2 Clothing Store was good but still simple and not yet digitalized. Therefore, Twenty2 Clothing Store can use the forecasting results and improve internal control in a systematic, structured, and recorded manner with a digitalization system.
Co-Authors Nadila Faiza Rudi Triyono Yustina Andra Mutia Yuvicko Gerhaen Purwansya