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All Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JABE (Journal of Applied Business and Economic) MULTINETICS Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Environment and Sustainability Education INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Biodiversitas Journal of Biological Diversity
Nurul Hidayati
Department Of Biology, Faculty Of Mathematics And Natural Sciences, Institut Pertanian Bogor. Jl. Agathis, Kampus IPB Darmaga, Bogor 16680, West Java, Indonesia.
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Physics Social Sciences Other

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Strategi Social-Interactive Marketing Dalam Rangka Menciptakan Brand Awareness dan Brand Image Produk Mobil BEV (Battery Vehicle) Indonesia Rudi Triyono; Yustina Andra Mutia; Yuvicko Gerhaen Purwansya; Nurul Hidayati
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 4 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.509 KB) | DOI: 10.31842/jurnalinobis.v5i4.247

Abstract

Kesepakatan pada konferensi perubahan iklim PBB (Perserikatan Bangsa Bangsa) di Paris pada Desember 2015 mengenai isu lingkungan dan sekuriti energi menjadikan negara-negara, tidak terkecuali Indonesia mendukung perkembangan energi terbarukan dan meminimalkan konsumsi minyak bumi. Salah satu upaya yang dilakukan adalah memproduksi mobil listrik berupa BEV (Battery Vehicle). Namun pada tahun 2020, pemasaran mobil listrik di Indonesia mengalami kegagalan yang diakibatkan oleh adanya pandemi Covid-19. Penelitian ini bertujuan untuk melakukan riset pasar dan konsumen terkait otomotif dan mobil listrik; menganalisis hasil riset untuk menentukan strategi perencanaan pemasaran BEV; dan mengidentifikasi strategi komunikasi pemasaran terintregrasi BEV berdasarkan consumer journey dan target pasar yang sesuai. Penelitian dilakukan melalui kegiatan studi literatur dan wawancara menggunakan kuesioner pada bulan Mei-Juni 2021 dengan melibatkan 50 responden. Analisis yang dilakukan menggunakan analisis deskriptif, analisis STP, analisis bauran pemasaran 4P, Ansoff matrix, analisis SWOT, analisis PESTLE, analisis Porter’s Five Force, dan analisis pemangku kepentingan. Berdasarkan analisis yang dilakukan didapatkan kerangka strategi deployment plan yang terbagi menjadi 3 bagian, yaitu trigger, engage, dan accelerate. Strategi trigger meliputi penggunaan Key Opinion Leaders (KOL) dan influencer, pameran otomotif, Search Engine Optimation (SEO), dan Social Media Advertisement. Strategi engage meliputi car green day dan social media interactive content serta strategi accelerate berupa open a virtual factory.
OPTIMALISASI PERANCANGAN STANDAR OPERASIONAL PROSEDUR AKTIVITAS KERJA DAN PELAYANAN PELANGGAN (STUDI KASUS: XYZ COFFEE & BOUTIQUE) Arindi, Annisa Cahya; Budiman, Febya Noor Adhani; Rahman, Iqbal Zulfikar; Hidayati, Nurul
JABE (Journal of Applied Business and Economic) Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i2.21251

Abstract

OPTIMIZATION OF GAMIS PRODUCT INVENTORY MANAGEMENT ATTWENTY2 CLOTHING STORE Nadila Faiza; Nurul Hidayati
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/9w448v16

Abstract

Twenty2 Clothing Store is a fashion business experiencing difficulties in inventory control due to demand uncertainty. The research was conducted from January to September 2025 at Twenty2 Clothing Store. The methods used were demand forecasting, probabilistic inventory modeling, and analysis according to the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The study's results indicated that the most appropriate forecasting method was Holt-Winters exponential smoothing. The amount of safety stock needed from June 2025 to January 2026 was 129 pcs, from February to March 2026 was 112 pcs, and from April to May 2026 was 35 pcs. The reorder point for June 2025-January 2026 was 131 pcs, for February-March 2026 was 134 pcs, and for April-May 2026 was 38 pcs. The recommended optimal order quantity for June 2025-January 2026 was 396 pieces, for February-March 2026 was 176 pieces, and for April-May 2026 was 28 pieces. The analysis of inventory management internal control according to COSO control components at Twenty2 Clothing Store was good but still simple and not yet digitalized. Therefore, Twenty2 Clothing Store can use the forecasting results and improve internal control in a systematic, structured, and recorded manner with a digitalization system.
EVALUASI KESUKSESAN PENERAPAN SISTEM MANAJEMEN PERGUDANGAN BERBASIS APLIKASI PADA PT XYZ Almasah Ulya Ramadhani; Nurul Hidayati; Nisa Zahra
MULTINETICS Vol. 11 No. 02 (2025): MULTINETICS Nopember (2025)
Publisher : POLITEKNIK NEGERI JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/multinetics.v11i02.7934

Abstract

A warehouse management system is a database-based computer program designed to improve the efficiency of warehouse performance and to make it easier to manage the storage of goods. XYZ Store Tangerang branch is a retail business that implements an application-based warehousing management system called AIMS. Measuring the success of application implementation is necessary to see the influence of system quality, information quality, and service quality on use, user satisfaction, and net benefits. Success measurement is carried out to improve the quality and impact received from the application. This research is located in Tangerang and will be carried out in April – June 2024. Descriptive analysis and SEM PLS analysis were used to process primary research data through questionnaires distributed to 50 respondents. The results showed that system quality and service quality affected net benefits but did not affect user use and satisfaction. Meanwhile, the quality of information affects user use and satisfaction but does not affect the net benefits.
Phytoremediation of petroleum hydrocarbon using three mangrove species applied through tidal bioreactor NURUL HIDAYATI; HAMIM HAMIM; YOHANA C. SULISTYANINGSIH
Biodiversitas Journal of Biological Diversity Vol. 19 No. 3 (2018)
Publisher : Society for Indonesian Biodiversity

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/biodiv/d190305

Abstract

Hidayati N, Hamim H, Sulistyaningsih YC. 2018. Phytoremediation of petroleum hydrocarbon using three mangrove species applied through tidal bioreactor. Biodiversitas 19: 786-792. Mangrove is important component in coastal ecosystems that often faces environmental pollution including industrial waste, particularly oil waste (petroleum hydrocarbon). This study was aimed to analyze the growth, anatomical, and physiological responses of three mangroves species to petroleum hydrocarbon contaminant applied using tidal bioreactor (ebb flow system) as a model of sea-shore environmental condition. The experiment was carried out using completely randomized design with two factors i.e.: three species of mangrove (Rhizophora sp., Avicennia sp. and Bruguiera sp.) and four levels of petroleum concentration (0%, 10%, 20% and 30%) exposed using tidal bioreactor for 30 days. The parameters observed in this experiment were plant viability, total petroleum hydrocarbon (TPH) of media, plant growth, pH of media and roots malondialdehyde (MDA) content. Leaf anatomy was also analyzed to distinguish accumulation and translocation of oil compounds into leaf tissues. After 30 days of treatments, Rhizophora sp. had the highest viability and was able to reduce the higher level of TPH in the media compared to those of Avicennia sp. and Bruguiera sp. Petroleum hydrocarbon treatment caused the decrease of shoot and root growth of all species, as well as pH of the media, while it significantly increased malondialdehyde of the roots. Anatomical data showed that petroleum hydrocarbon was absorbed and translocated into the guard cell of the stomata. The result shows that Rhizophora sp. was the most tolerant mangrove species to petroleum hydrocarbon compared to Avicennia sp. and Bruguiera sp., indicated by its survival, the decrease of petroleum hydrocarbon in the sediment, and lower MDA content.
The influence of environmental knowledge on green supply chain management in achieving business performance and sustainability performance of culinary MSMEs in Indonesia Nurul Hidayati; Agung Nugraha; Nur Hadi Wijaya; Heti Mulyati
Journal of Environment and Sustainability Education Vol. 4 No. 1 (2026)
Publisher : Education and Development Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62672/joease.v4i1.155

Abstract

This study aimed to examine the impact of environmental knowledge (EK) and green supply chain management (GSCM) on business performance (BP) and sustainability performance (SP) in the context of MSMEs in the culinary sector in Bogor City, Indonesia. In the context of culinary MSMEs in Bogor City, research addressing the integration of EK–GSCM–BP–SP and the mediating effect of GSCM is still scarce, particularly within this specific sector and regional setting. The research was conducted over six months, with the research location being in Bogor City in February-July 2025. This study employed a multistage sampling method with cluster sampling and purposive sampling. Data was collected from 210 MSME practitioners and analyzed using Structural Equation Modeling – Partial Least Square (SEM-PLS) with SmartPLS 4. This sample number was an appropriate sample size for the application of SEM-PLS analysis. The results of the study show that EK has a positive and significant effect on GSCM, BP, and SP. The study also indicates that GSCM positively and significantly affects BP and SP, and BP also positively and significantly influences SP. Furthermore, GSCM was found to positively and significantly mediate the relationship between BP and SP. The implementation of GSCM among MSMEs can be improved through capacity-building efforts such as training, mentoring, and collaboration with suppliers and green communities, supported by government policies, incentives, continuous education, and enabling facilities.
Pelatihan Teknologi Wanamina Dan Manajemen Usaha Kepada Pembudidaya Kepiting Di Muaragembong, Bekasi Dudi Muhammad Wildan; Gatot Yulianto; Nurul Hidayati; Auliaullah Nabighah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.7970

Abstract

Kelompok Pembudidaya Kepiting Muge Crab di Muaragembong menghadapi permasalahan rendahnya produksi akibat tingkat kematian tinggi dan teknik budidaya yang masih konvensional. Program pengabdian ini bertujuan untuk meningkatkan kapasitas anggota melalui pelatihan penerapan teknologi wanamina dan manajemen usaha. Metode pelaksanaan meliputi pelatihan dan praktik langsung pada empat materi: pembuatan wanamina kepiting, pembuatan pakan, pembuatan kolam terpal, dan penyusunan jadwal produksi. Hasil evaluasi menunjukkan peningkatan kompetensi anggota yang sangat signifikan pada semua materi, dengan rata-rata kenaikan tertinggi pada pembuatan jadwal produksi (89%) dan terendah pada pembuatan kolam terpal (50%). Dampak ekonomi yang dicapai sangat transformatif, dengan produksi kepiting meningkat 400% (dari 5 kg/bulan menjadi 25 kg/bulan) dan pendapatan anggota melonjak 402% (dari Rp.650.000/bulan menjadi Rp.3.262.500/bulan). Disimpulkan bahwa program pelatihan yang komprehensif berhasil meningkatkan kapasitas teknis dan manajerial anggota, yang secara langsung berdampak pada peningkatan produktivitas dan kesejahteraan ekonomi, sekaligus mendukung kelestarian ekosistem mangrove melalui pendekatan wanamina.
EVALUASI ADOPSI TEKNOLOGI MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY MODEL Nurul Hidayati; Eko Ruddy Cahyadi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v7i2.3777

Abstract

ABSTRAKPenelitian dengan pendekatan model Unified Theory of Acceptance and Use of Technology (UTAUT) model dilakukan untuk mengkaji adopsi teknologi dan perilaku penggunaan aplikasi IPB Mobile khususnya IPB Mobile for Students. Sampel penelitian dipilih menggunakan metode purposive sampling, yaitu sebanyak 400 mahasiswa program sarjana. Data penelitian berupa data primer yang dikumpulkan melalui penyebaran kuisioner. Analisis data dilakukan dengan structural equation modelling partial least square (SEM-PLS). Hasil analisis data menunjukkan bahwa persepsi responden pada indikator-indikator model UTAUT menunjukkan penilaian yang sudah baik. Effort expectancy berpengaruh positif terhadap variabel behavioral intention. Variabel use behavior mahasiswa dipengaruhi secara langsung oleh facilitating conditions dan behavioral intention. Implikasi manajerial dari hasil penelitian ini hendaknya dapat dijadikan salah satu dasar untuk perbaikan aplikasi IPB Mobile for Student sehingga dapat meningkatkan pelayanan bagi mahasiswa, baik akademik maupun nonakademik, antara lain penyediaan fasilitas wifi yang memadai di berbagai area yang sering digunakan untuk kegiatan belajar mengajar mahasiswa guna meningkatkan akses terhadap aplikasi dan perbaikan fitur-fitur yang sudah ada sehingga ramah digunakan oleh mahasiswa. ABSTRACTResearch with the Unified Theory of Acceptance and Use of Technology (UTAUT) model approach was conducted to examine technology adoption and behavior in using IPB Mobile applications, especially IPB Mobile for Students. The research sample was selected using a purposive sampling method, as many as 400 undergraduate students. Research data in the form of primary data collected through the distribution of questionnaires. Data analysis was carried out using structural equation modeling partial least squares (SEM-PLS). The results of data analysis show that respondents' perceptions of the indicators of the UTAUT model show a good assessment. Effort expectancy has a positive effect on behavioral intention variables. The variable use behavior of students is directly influenced by facilitating conditions and behavioral intention. The managerial implications of the results of this study should be used as a basis for improving the IPB Mobile for Student application so that it can improve services for students, both academic and non-academic, including the provision of adequate wifi facilities in various areas that are often used for student teaching and learning activities. in order to increase access to applications and improve existing features so that they are friendly to use by students.
Co-Authors Agung Nugraha Almasah Ulya Ramadhani Arindi, Annisa Cahya Auliaullah Nabighah Budiman, Febya Noor Adhani Dudi Muhammad Wildan Eko Ruddy Cahyadi Gatot Yulianto Hamim Hamim Heti Mulyati Nadila Faiza Nisa Zahra Nur Hadi Wijaya Rahman, Iqbal Zulfikar Rudi Triyono YOHANA C. SULISTYANINGSIH Yustina Andra Mutia Yuvicko Gerhaen Purwansya