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All Journal Jurnal Riset Keuangan dan Akuntansi (JRKA) Fokus Ekonomi Medikonis
Walid Rudianti
STIE Tamansiswa Banjarnegara
Economics, Econometrics & Finance

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Journal : Fokus Ekonomi

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PENINGKATAN KEPUASAN KONSUMEN PADA UMKM MELALUI KOMUNIKASI PEMASARAN, KOMITMEN PENANGANAN KELUHAN DAN KUALITAS PRODUK DI KABUPATEN BANJARNEGARA Siti Maesaroh; Walid Rudianti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 1: Juni 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.1.222-234

Abstract

The Covid-19 outbreak has an impact on the global economy, one of which is the Indonesian economy. Micro, Small and Medium Enterprises (MSMEs) are one of the sectors most affected, MSME actors feel that there is a decline in sales due to consumer dissatisfaction caused by sub-optimal marketing communications, commitment to handling complaints that have not been maximized due to constraints on social distancing and quality. product, the purpose of this study was to determine whether there is an effect of marketing communication, commitment to handling complaints and product quality on customer satisfaction.This research was conducted in the city of Banjarnegara with a sample of 200 respondents, distributing questionnaires with a random method. The analytical method used in this research is descriptive statistics with quantitative research type, classical assumption test, there are normality, heteroscedasticity and multicollinearity tests and regression tests, while to test the hypothesis in this study using T and F tests.The results of this study indicate that the variables of marketing communication, commitment to handling complaints and product quality have an effect on customer satisfaction both partially and simultaneously.
INCREASED USE OF E-MONEY DURING THE COVID 19 PANDEMIC Walid Rudianti; Siti Maesaroh
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 1: Juni 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.1.165-180

Abstract

The implementation of information technology has been widely used in daily activities in society, which is indicated by the presence of various information technology facilities developed for the community. The emergence of smartphones is solid evidence of the existence of sophisticated technology as a form of creativity and innovation created by humans in this modern era. The Covid-19 pandemic that started in early 2019 also played a role in the increased use of e-money. Based on the results of a pre-survey of students at three tertiary institutions in Banjarnegara, namely STIE Tamansiswa Banjarnegara, Banjarnegara Polytechnic, and STIMIK Tunas Bangsa, it was found that only 7% had not used e-money. So, it can be concluded that most Banjarnegara students already use e-money to make payments. This study aims to influence the factors that influence interest in using e-money. This research was conducted in Banjarnegara Regency, and the research sample was 236 respondents. Data collection techniques in this study were carried out by distributing questionnaires. The analysis technique used is the classical assumption test, and the hypothesis test used is multiple linear regression. The results of this study state that partially, the variables of discounts, ease of use, and transparency have a significant effect on the intention to use e-money. The results simultaneously state that the variables of discounts, ease of use, and transparency significantly affect the choice to use e-money, with an R Square value of 78.1%.
Co-Authors Atut Sugiarti Siti Maesaroh Yogka Arief Pratama