Garuda - Garba Rujukan Digital

KUALITAS PELAYANAN, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN JASA TRANSPORTASI ONLINE Siti Maesaroh; Eling Ri Kurniati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 1: Juni 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.1.98-110

The Industrial Revolution 4.0 changes the transportation sector from conventional to digital online transportation, there are pros and cons related to the application of online motorcycle taxi transportation which is considered detrimental to base motorcycle taxis, this study aims to determine the effect of service quality, price and trust on the decision to use online transportation services in Purwokerto. This research uses quantitative research, while the type or type of associative research. The sample used in this method is to use a random sample. Data collection was carried out by means of a questionnaire distributed directly to users of Go-Jek transportation services as many as 131 questionnaires. The data analysis in this study used multiple linear regression analysis with SPSS. The results of this research indicate that service quality, price and trust influence the decision to use and collectively the variables of service quality, price and trust influence the decision to use.

PENERAPAN ACTIVITY BASED COSTING DALAM PENENTUAN TARIF JASA RAWAT INAP DI RUMAH SAKIT UMUM DAERAH HJ. ANNA LASMANAH KABUPATEN BANJARNEGARA Ghonimah Zumroatun Ainiyah; Siti Maesaroh
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 2: Desember 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.15.2.369-384

The phenomenon of the Hj. Anna Lasmanah Banjarnegara is less able to provide proper and accurate information for management, which can affect the profitability of the hospital. The objectives of this study: 1) describe the cost calculations used to determine inpatient service rates in 2019, 2) analysis cost calculations using an activity based costing system in determining the rates for inpatient services at Hj. Anna Lasmanah HospitalThe focus of this research is to calculate the cost of inpatient care and analysis the possibility of implementing an activity-based costing system as an alternative in determining the cost of hospitalization. The data analysis used in this research is quantitative descriptive analysis. Namely by comparing the results of the calculation of inpatient rates for patients with an activity based costing system with inpatient rates determined by the hospital.There are differences in the results of the calculation of inpatient rates for each class between the traditional method and the activity based costing system. This difference results in lower or higher tariffs. The results of the calculation show that the inpatient service tariff using an activity based costing system for VVIP A class is IDR 437,658, VVIP B class IDR 395,674, Class I IDR 378,180, Class II IDR 320,249, Class III IDR 319,374. It can be seen from these results that when compared with conventional methods, the activity based costing system provides higher hospitalization rates for Class I, II and III. The rates are set lower for Class VVIP A and VVIP B. Activity based costing system can provide more precise accuracy because it has made calculations according to the resources consumed by each class

PENINGKATAN KEPUASAN KONSUMEN PADA UMKM MELALUI KOMUNIKASI PEMASARAN, KOMITMEN PENANGANAN KELUHAN DAN KUALITAS PRODUK DI KABUPATEN BANJARNEGARA Siti Maesaroh; Walid Rudianti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 1: Juni 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.1.222-234

The Covid-19 outbreak has an impact on the global economy, one of which is the Indonesian economy. Micro, Small and Medium Enterprises (MSMEs) are one of the sectors most affected, MSME actors feel that there is a decline in sales due to consumer dissatisfaction caused by sub-optimal marketing communications, commitment to handling complaints that have not been maximized due to constraints on social distancing and quality. product, the purpose of this study was to determine whether there is an effect of marketing communication, commitment to handling complaints and product quality on customer satisfaction.This research was conducted in the city of Banjarnegara with a sample of 200 respondents, distributing questionnaires with a random method. The analytical method used in this research is descriptive statistics with quantitative research type, classical assumption test, there are normality, heteroscedasticity and multicollinearity tests and regression tests, while to test the hypothesis in this study using T and F tests.The results of this study indicate that the variables of marketing communication, commitment to handling complaints and product quality have an effect on customer satisfaction both partially and simultaneously.

INCREASED USE OF E-MONEY DURING THE COVID 19 PANDEMIC Walid Rudianti; Siti Maesaroh
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 1: Juni 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.1.165-180

The implementation of information technology has been widely used in daily activities in society, which is indicated by the presence of various information technology facilities developed for the community. The emergence of smartphones is solid evidence of the existence of sophisticated technology as a form of creativity and innovation created by humans in this modern era. The Covid-19 pandemic that started in early 2019 also played a role in the increased use of e-money. Based on the results of a pre-survey of students at three tertiary institutions in Banjarnegara, namely STIE Tamansiswa Banjarnegara, Banjarnegara Polytechnic, and STIMIK Tunas Bangsa, it was found that only 7% had not used e-money. So, it can be concluded that most Banjarnegara students already use e-money to make payments. This study aims to influence the factors that influence interest in using e-money. This research was conducted in Banjarnegara Regency, and the research sample was 236 respondents. Data collection techniques in this study were carried out by distributing questionnaires. The analysis technique used is the classical assumption test, and the hypothesis test used is multiple linear regression. The results of this study state that partially, the variables of discounts, ease of use, and transparency have a significant effect on the intention to use e-money. The results simultaneously state that the variables of discounts, ease of use, and transparency significantly affect the choice to use e-money, with an R Square value of 78.1%.

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