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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Viqi Al Candra
Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Service Quality and Brand Image on Priority Customer Satisfaction at Bank Bengkulu Head Office Viqi Al Candra; Ahmad Soleh; Tito Irwanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 3 (2020): JULI
Publisher : Penerbit ADM

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Abstract

The purpose of this study was to determine the effect of service quality and brand image on priority customer satisfaction at Bengkulu Bank Head Office. This research is to quantitative descriptive study with the type of data used are primary data through questionnaires. The sample in this study is the priority customers of Bengkulu Bank Head Office, amounting to 110 customers with a sampling method that is purposive sampling. Data analysis methods used include validity, reliability, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the service quality has a positive and significant effect on priority customer satisfaction at Bengkulu Bank Head Office with a regression coefficient of 0.282 and a probability value (sig) 0.000
Co-Authors Ahmad Soleh Tito Irwanto