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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Zulaiha zulaiha
institut Teknologi Dan Bisnis Lembah Dempo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Effect of Promotional Strategies on Purchase Decisions at Pondok Lesehan Waroeng Ridwan, Pagar Alam City Yolanda Bella Agrilia; Zulaiha zulaiha
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.268

Abstract

This study aims to determine whether there is an Influence of Promotional Strategy on Purchase Decisions and to find out how much Promotional Strategy Variables on Purchase Decisions. This study uses associative research with a quantitative approach. There are two variables used in this research, namely Promotion Strategy (X) and Purchase Decision (Y). This data collection was obtained through distributing questionnaires to consumers of Waroeng Ridwan Products in Pagar Alam City. The sample used in this study were 84 respondents using Simple Linear Statistical Analysis and Sampling techniques. The results of the Simple Linear Regression Analysis Test in this study indicate that the Promotion Strategy has a positive effect on Purchase Decisions can be seen from the Simple Regression Analysis, namely: Y = 25.740 + 0.235. Which is where the constant value of 25,740 the regression coefficient value of the Promotion Strategy has a positive influence, which means that if the Promotion Strategy increases by one unit, the Purchase Decision will increase by 0.235 units. Promotion strategy has a significant effect on purchasing decisions at Pondok Lesehan Waroeng Ridwan in Pagar Alam City which can be seen from the results of the t test where the significant value is 0.000, which means it is smaller than 0.05 so the hypothesis is accepted.
Pengaruh Atribut Produk Terhadap Keputusan Pembelian (Study Kasus Pada Pengguna Produk Johnson’s Baby Di Desa Rantau Kasai Kecamatan Lintang Kanan Kabupaten Empat Lawang) Zulaiha Zulaiha; Laili Dimyati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3287

Abstract

This study aims to determine whether there is influence of product attributes on purchasing decisions. This study uses associative research with a quantitative approach. There are two variables used in this study, namely Product Attributes (X) and Purchase Decision (Y). The sample used in this study was 75 respondents using simple linear statistical analysis techniques and saturated sampling techniques. Sampling was carried out on respondents who used Johnson's Baby products. The results of the simple linear regression analysis test in this study indicate that product attributes have a positive effect on purchasing decisions. It can be seen from the results of simple regression analysis, namely: Y = 18,658 + 0,711 where the constant value is 18,658. The value of the product attribute regression coefficient has a positive influence, which means that if the product attribute increases by one unit, then the purchase decision will increase by 0.711 units. Product attributes have a significant effect on the decision to purchase Johnson's Baby products in Rantau Kasai Village.
Co-Authors Laili Dimyati Yolanda Bella Agrilia