Imam Basthomi
Uin Sunan Kalijaga Yogyakarta

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PELATIHAN MARKETING ONLINE DALAM MENGHADAPI NEW NORMAL DI DESA TANJUNGTANI, KECAMATAN PRAMBON, KABUPATEN NGANJUK Imam Basthomi
Aplikasia: Jurnal Aplikasi Ilmu-ilmu Agama Vol. 21 No. 1 (2021)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/aplikasia.v21i1.2497

Abstract

In early 2020 all countries were affected by Corona virus outbreak (Covid-19). That virus spread fastly so World Health Organization (WHO) announced Pandemic emergeny status. Indonesia government use Physical Distancing, Social Distancing, and Rapid Test to reduce spreading of covid-19. They also instructed their inhabitant to carry out the work from home, study from home, and pray from home programs. The efforts to prevent the transmission of Covid-19 has an impact on various fields, one of them in economic sector. Based on that statement, KKN 144 of UIN Sunan Kalijaga Yogyakarta grup that doing dedication in Tanjuntani Village, Prambon District, Nganjuk Regency hold an Online Marketing Training. The training is intended for businessmen or UMKM and youth in Tanjungtani Village. Aim of that training is to maintain economic condition in there. The dedication method use observation, aproach, interview, and socialization. The result of these activities indicate that businessmen or UMKM have the potential to develop their businesses by aplying Online Marketing knowlegde. By utilizing technology, the impact of covid-19 on economic sector can be reduced.
URUN DAYA MASYARAKAT DALAM REAKTUALISASI KIPO SEBAGAI JAJANAN KHAS KOTAGEDE YOGYAKARTA Imam Basthomi; Siti Nur Laili Rahmawati
Aplikasia: Jurnal Aplikasi Ilmu-ilmu Agama Vol. 22 No. 1 (2022)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/aplikasia.v22i1.2805

Abstract

One of the richness of Indonesian culture is reflected in the diversity of traditional local foods that are consumed by the community. Along with the times, the existence of most local food is increasingly threatened. One of them is Kipo, a traditional snack from Yogyakarta. As the first step to preserve it, this article explores in-depth to get to know Kipo and find out the opportunities and challenges faced to survive as one of the typical snacks from Yogyakarta. Based on empirical research (Field Research) with data collection through interviews, observations, and literature studies, it was found that Kipo is one of the traditional snacks of Kotagede which has historical and cultural values. Its existence has the potential to be developed into an attraction for culinary tourism activities. To make this happen, it takes the cooperation of the government and local residents to rebrand the Kipo. And what should not be left behind is utilizing mass media and the internet to support the process of information dissemination and promotion
Millennial Generation's Views On The Myth Of “Jilu Marriage” In Nganjuk East Java Imam Basthomi
Jurnal Dialog Vol 43 No 2 (2020): Dialog
Publisher : Sekretariat Badan Litbang dan Diklat Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47655/dialog.v43i2.390

Abstract

One of Indonesia’s attractive cultures is available in the Javanese culture, especially in marriage tradition. Javanese marriage has been practiced in the forms of ritual or traditional ceremonies one of which is Jilu marriage. Jilu marriage is a customary law that prohibits a marriage between the fisrt child and the third child. Javanese people believe that the transgression of this law may bring about misfortune. This study explores how millennial generations view this tradition This research was conducted by using qualitative and quantitative approaches. Methods of collecting data include interview, literature review, and questionnaire. Quantitative data relies upon the statistic method while qualitative data is analyzed by reducing, exposing, and making conclusion. The study found that the mythology of Jilu marriage derives from Javanese ancestors’ beliefs that regard number 3 as sacred number. Interestingly, millennials views of this can be categorized into three groups: those who believe, those who do not take it into consideration, and those who are neutral. Salah satu budaya di Indonesia yang menarik untuk dikaji adalah budaya Jawa. Salah satunya terletak pada bidang pernikahan. Dalam melaksanakan pernikahan ada serangkaian ritual atau upacara adat yang harus dilaksanakan. Salah satu aturannya adalah dilarang melakukan pernikahan Jilu, yakni menikahkan anak nomor satu dengan anak nomor tiga karena dipercaya akan mendatangkan malapetaka. Pada era modern masyarakat Jawa masih ada yang percaya terhadap tradisi tersebut dan ada juga yang sudah meninggalkan. Artikel ini bertujuan untuk memberikan deskripsi tentang mitos pernikahan Jilu dan pendapat generasi milenial tentang mitos tersebut. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif. Metode pengumpulan data menggunakan wawancara, studi pustaka, dan kuesioner. Data kuantitatif yang ada dianalis dan disajikan dengan model statistika (diagram batang dan lingkaran) dan dilakukan penarikan kesimpulan, sedangkan data kualitatif dianalisis dengan cara mereduksi serta memaparkan data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan mitos pernikahan Jilu berasal dari kepercayaan nenek moyang suku Jawa yang mengkeramatkan angka 3 dan dampaknya sering terjadi karena menjadi guneman masyarakat. Generasi milenial di Nganjuk ada yang percaya dengan tradisi Jilu, ada yang tidak percaya, dan ada yang bersikap netral.