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All Journal Mimbar Kampus Algebra : Jurnal Pendidikan, Sosial, dan Sains
Ayu Lestari
UIN Sumatera Utara
Religion Education Environmental Science Languange, Linguistic, Communication & Media Other

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Journal : Mimbar Kampus

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Perilaku Konsumen Asuransi terhadap Keputusan Pembelian Ayu Lestari; Nuri Aslami
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol 21 No 1 (2022): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Fakultas Tarbiyah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.934 KB) | DOI: 10.47467/mk.v21i1.873

Abstract

The purpose of this article is to determine the behavior of insurance consumers towards purchasing decisions on insurance products. Both in terms of types of consumer behavior, decision-making processes, the benefits of studying consumer behavior, consumer perceptions .What products are currently needed by prospective customers. In Insurance, it is very important to know about the marketing mix, which refers to a unique blend of product, distribution, promotion and pricing strategies designed to generate mutually beneficial exchanges.Satisfied with the target market. The marketing mix consists of 4Ps, namely, product, price, place. Keywords: Consumer behavior, purchasing decisions, insurance
Co-Authors Al Tasya Fitrah Arini Lestari Indah Ussania Lintang Dwiyana Muhammad Taufiq Azhari Nuri Aslami