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All Journal Mimbar Kampus Algebra : Jurnal Pendidikan, Sosial, dan Sains
Arini Lestari
UIN Sumatera Utara
Religion Education Environmental Science Languange, Linguistic, Communication & Media Other

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Journal : Mimbar Kampus

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Strategi Pemasaran Produk Asuransi Syariah Arini Lestari; Nuri Aslami
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol 21 No 2 (2022): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Fakultas Tarbiyah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.897 KB) | DOI: 10.47467/mk.v21i2.882

Abstract

The purpose of this essay is to learn about the marketing plans and techniques required by Islamic insurance companies to grow their business. In the marketing process, an important plan must be implemented, with the main goal of the company being a broad market reach. So, before entering the market, a strategy is needed that details all the plans that have been prepared, is complete and integrated, and ensures that the company's main objectives can be met through implementing the right approach. Keywords : Strategy, Marketing, Islamic Insurance
Co-Authors Al Tasya Fitrah Ayu Lestari Indah Ussania Lintang Dwiyana Muhammad Taufiq Azhari Nuri Aslami