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Rusminah Rusminah
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SIKAP KONSUMEN TERHADAP PRODUK UNGGULAN SEKTOR MAKANAN KOTA MATARAM (STUDI PADA PRODUK TAHU ABIAN TUBUH) H M Ilhamuddin; Hj Santi Nururly; Rusminah Rusminah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 1 (2019): JMM Maret 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.981 KB) | DOI: 10.29303/jmm.v8i1.353

Abstract

This research is aimed at determining the attitude of consumers towards one of the superior products of Mataram city, that is tahu Abian Tubuh. The research is descriptive which using sample survey method. In order to answer the problem proposed, the analytical tool is Ideal-Point Model. The model measures a difference between what is desired and what is perceived by consumers. The result of this study shows that consumer attitudes are very good. It is indicated by attitude value of 13,764 which is lied at the highest interval in linear numerical scale 0 < Ab < 22,56 (very good). It means that the Tahu Abian Tubuh is in accordance with consumer’s desire. Key words: consumer’s attitude, tahu Abian Tubuh.
STRATEGI PENGEMBANGAN INDUSTRI KREATIF SEKTOR KERAJINAN PERHIASAN MUTIARA DI KOTA MATARAM H M Ilhamuddin; Rusminah Rusminah; Hilmiati Hilmiati; M. Ahyar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 1 (2018): JMM Maret 2018
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.93 KB) | DOI: 10.29303/jmm.v7i1.402

Abstract

This study is aimed to find out an alternative strategies of creative industry development of pearl jewelry craft sector in Mataram city. The research uses descriptive research design. The data collected by interview and observation methods which is analyzed by using Internal Factor Analysis (IFE), External Factor Analysis (EFE), and SWOT analysis. The results shows that the internal environment of the industry has a strong position where the strength has a total value of 2.46 compared to the weakness of 0.64. The industry’s position of the outside environment also has strong position where the industry ‘s opportunity has a total value of 1.80 versus threat 1.04. Based on the value of IFE and EFE can be obtained coordinate point in the axis system is 0.91,0.38. The strategy choice is a growth strategy.Keyword: development Strategy, SWOT, creative industry of pearl jewelry
ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK UNGGULAN SEKTOR MAKANAN KOTA MATARAM (STUDI PADA PRODUK TAHU ABIAN TUBUH) M. Ilhamudin; Santi Nururly; Rusminah Rusminah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.504 KB) | DOI: 10.29303/jmm.v9i2.515

Abstract

This research is aimed at determining the customers satisfaction towards a superior product of Mataram city, Tahu Abian Tubuh. The reseach is descriptive one which using sample survey method. In order to answer the problem proposed, the analytical tools are IKK model and Cartesius diagram. The first model is to measure a difference between what is desired and what is perceived by customers. The second model is to determine which are the attributes have priority to upgrade. The result of this study shows that customers are satisfied to the attributes of tahu Abian Tubuh. However, the flavor needs to have  attention, due to the flavor of Tahu is fastly changed. Kata Kunci: Konsumen, kepuasan, Tahu Abian Tubuh
THE CONSUMER PERCEPTION ON QUALITY OF THE PEARL JEWELRY CRAFTS PRODUCTS MATARAM Muhamad Ilhamuddin; Santi Nururly; Rusminah Rusminah; Hilmiati Hilmiati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1 (2021): JMM Maret 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (995.974 KB) | DOI: 10.29303/jmm.v10i1.644

Abstract

The research aims to determine consumer perception on the quality of pearl jewelry products in Mataram. The population is consumers of pearl jewelry products, and the respondent determination technique is purposive sampling. The number of sample taken is 100 people. To answer the problem posed, the Ideal-Point Model is used. The model measures the gap (difference) between what is perceived and what consumers need. The result shows that the interest of consumers in purchasing pearl jewelry is mainly due to pearl quality, followed by other quality attributes. The quality value gap is quite large in the attributes of conformity to specifications, frame material, aesthetic value, price, and pearl jewelry design. Even though there is a value gap in some quality attributes, overall quality of Sekarbela pearl jewelry products is very good according to consumer perception.Keywords:Perception, Consumer, Quality, Crafts, Pearls
Co-Authors H M Ilhamuddin Hilmiati Hilmiati M. Ahyar M. Ilhamudin Muhamad Ilhamuddin Santy Nururly