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Junaidi Sagir
UNRAM
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PENGARUH PEMBERIAN MATA KULIAH PENGEMBANGAN KEWIRAUSAHAAN TERHADAP MINAT DAN KETERAMPILAN BERWIRAUSAHA MAHASISWA PADA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM Junaidi Sagir; L. Hamdani Husnan; Mulyadi Mulyadi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.642 KB) | DOI: 10.29303/jmm.v9i2.537

Abstract

The objectives of this study were to know the effect of entrepreneurship education toward entrepreneurial interest and skills in the Faculty of Economics and Business, Universit y of Mataram. This study was causal research in which there were 100 students as respondents. Data were obtained by using a questionnaire and analyzed by simple linear regression through Partial Least Square (PLS). The results showed that:  entrepreneurship education had a positive and significant effect on Entrepreneurial Interest. Entrepreneurship Education had a positive and significant effect on Entrepreneurial Skills. Entrepreneurial Interest had positivity and significance on Entrepreneurial Skills,
PENGARUH ONLINE SHOPING EXPERIENCE TERHADAP LOYALITAS KONSUMEN MENGGUNAKAN SHOPEE DENGAN CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING Maulidya Sofiani; Sulhaini; Junaidi Sagir
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.816 KB)

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh variabel Online shopping experience terhadap Loyalitas Konsumen menggunakan Shopee dengan Customer trust sebagai variabel intervening. Populasi dalam penelitian ini adalah masyarakat Indonesia yang pernah menggunakan Shopee minimal 2 kali dengan, sampel dalam penelitian ini menggunakan 100 sampel. Teknik pengambilan sampel dengan metode non probability sampling. Sementara analisis data menggunakan PLS-SEM atau Structural Equation Modeling dengan Partial Least Square, menggunakan tools SmartPLS 3.3.3. Hasil penelitian ini menunjukkan Online shopping experience berpengaruh positif dan signifikan terhadap Customer trust, Customer trust berpengaruh positif dan signifikan terhadap Loyalitas Konsumen, dan Online shopping experience berpengaruh positif dan signifikan terhadap Loyalitas Konsumen. Keywords: Online shopping experience, Customer trust and Loyality
PENGARUH VARIASI PRODUK DAN CELEBRITY ENDORSEMENT TERHADAP MINAT BELI MAHASISWA UNIVERSITAS MATARAM PADA PRODUK SCARLETT WHITENING Try Novianingsih; Junaidi Sagir; Hilmiati Hilmiati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 12 No. 1 (2023): JMM Februari 2023
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v12i1.758

Abstract

This study aims to examine the effect of product variety and celebrity endorsements on the buying interest of Mataram University students in Scarlett Whitening products. This research is a causal associative research (cause and effect) using primary data, the population used in this study were students from 10 faculties at the University of Mataram. The sampling technique used in this study was a non-probability sampling technique with a purposive sampling technique. With predetermined criteria, a sample of 104 respondents from 10 faculties at the University of Mataram was obtained. The data collection method in this study was an online survey by distributing online questionnaires via links that had been filled in with previous questions. The data analysis procedure uses Multiple Linear Regression Analysis. So the results of this study indicate that the variable Product Variation has a positive and significant effect on the buying interest of Mataram University students on Scarlett Whitening products, and the Celebrity Endorsement variable has a positive and significant effect on the buying interest of Mataram University students on Scarlett Whitening products.
Co-Authors Hilmiati Hilmiati L. Hamdani Husnan Maulidya Sofiani Mulyadi Mulyadi Sulhaini Try Novianingsih