Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Akhmad Saufi
MM UNRAM
Humanities Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERAN EMOTIONAL BONDING DALAM MEMEDIASI HUBUNGAN CITRA DESTINASI WISATA DAN TINGKAT KEPUASAN TERHADAP LOYALITAS WISATAWAN YANG BERKUNJUNG KE WISATA PARALAYANG TOROK AIK BELEQ Wiji Rosiana; Hermanto Hermanto; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1154.713 KB) | DOI: 10.29303/jmm.v9i4a.626

Abstract

This study aims to provide an understanding of the role of emotional bonding in mediating the influence of destination image and satisfaction level on tourist loyalty. Data collection is done by quizzing respondents, namely pilots registered with FASI NTB using quantitative methods. The results of this study prove that the image of the destination and the level of satisfaction affect the loyalty of tourists, the image of the destination and the level of satisfaction affects emotional bonding and emotional bonding mediating the influence of the image of the destination and the level of satisfaction to the loyalty of tourists. The Government of West Nusa Tenggara and the organization FASI NTB and the community around paragliding tourism Torok Aik Beleq are advised to hold continuous sports tourism every year to attract tourists to visit the destination.Keywords:Destination Image, Satisfaction Level, Emotional bonding, Traveler Loyalty 
Co-Authors Hermanto Hermanto Wiji Rosiana