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All Journal Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi
Wayan Supada
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Religion Social Sciences

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EFEKTIVITAS HUMAN AND PUBLIC RELATION DALAM MEMBANGUN NILAI KOMUNIKASI LINTAS BUDAYA Wayan Supada
Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Vol 3, No 1 (2019)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/duta.v3i1.696

Abstract

Every human being in his activities and interactions is always required to build relationships between one another. Relationships formed between humans are a combination of different individuals, ethnicities, cultures, religions. This condition requires self-adjustment skills to create a common perception in relationships that are built between humans. Humans in their existence are manifestations of beings who are required to always fulfill their needs, and this need is a competitive world reality demand. To realize that existence, humans try to initiate social reality so that they do not fall short of inability in the form of communication. In its application, human life is always faced with various phenomena of plurality in the form of skin color, ethnic plurality, religious plurality, and plurality of languages. With plurality it is often the trigger for conflict. To bridge the gap, various types of accommodation are needed that can bring these differences together so that there is understanding and recognition of the existence of a culture with adequate human relations and public relations capabilities. The better and more effective the pattern of managing this relationship, the better it will be in mediating the cross-cultural relations that occur so as to produce a shared value that is built.Keywords: Human Relation, Public Relation, Cross Culture, Communication Value
INTEGRASI CUSTOMER RELATIONSHIP MANAGEMENT EFFECTIVENESS (CRME) DALAM PENERAPAN STRATEGI KOMUNIKASI PEMASARAN Wayan Supada
Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Vol 6, No 1 (2022)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/duta.v6i1.2030

Abstract

The scipe of marketiing communication is devided into internal and external marketing communication. Internal marketing communication is carried out to build relationship between companies and the organizations within them, including shareholders, employess and stake holders in the company. While external marketing communications aims to build a corporate image and strong relationships between companies with other parties including consumers and the public at large. CRM is one of the strategies that can help maximize the objectives of marketing communications carried out by companies relating to products and services. The integration of the CRME model allows companies to manage relationships with customers so that an effective relationship management focus is achieved based on mapping of elements of IT, relationship marketing dan organizational climate.
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