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Journal : Nomosleca

Strategi Komunikasi Penyuluh Agama Hindu Kabupaten Bulengleng pada Masa New Normal Niluh Wiwik Eka Putri; I Gede Titah Pratyaksa; Komang Agus Widiantara
Jurnal Nomosleca Vol 8, No 2 (2022): Oktober, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i2.8840

Abstract

The Hindu Religious Counselor in Buleleng Regency coordinated by the Buleleng Regency Ministry of Religion has an important role in providing spiritual guidance to the Buleleng community. The right communication strategy is needed so that the messages conveyed can hit the hearts of the people so that the various problems above can be handled properly. This study uses a qualitative method and a phenomenological approach. In carrying out Hindu religious counseling, the Buleleng Regency Hindu instructor carries out communication planning which includes Analysis of Audience and Community Needs of Buleleng Regency, Determination of Communication Targets, message design, channels, and recipients, Implementation of planning that includes funds, human resources, and time. The communication strategies of Hindu Religious Instructors used in the New Normal Period include Intrapersonal Communications for Hindu Religion Instructors, Interpersonal Communications for Hindu Religion Instructors, Group Communications for Hindu Religious Instructors, Mass Communication for Hindu Religion InstructorsKeywords: Communication Strategy, Hindu Religion Counselor, Buleleng, New Normal
Digital Content Creative sebagai Media Informasi melalui Instagram dalam Penerimaan Mahasiswa Baru di STAHN Mpu Kuturan Singaraja Niluh Wiwik Eka Putri; I Gede Titah Pratyaksa
Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i1.12910

Abstract

STAHN Mpu Kuturan Singaraja promotes PMB via social media Instagram through digital content creative. The aim of the research is to determine the role of digital content creative in the model used is the Luther model which consists of concept, design, material collecting, assembly, testing and distribution. The method used in this research is pure qualitative descriptive with a phenomenological approach. The theories used include Excellence theory. The research results include the first post using the Two-Way Symmetric model which prioritizes feedback from the community. Meanwhile, the second post also uses the Two-Way Symmetric model. Furthermore, the third post uses the Public Information model, which aims to build public trust through one-way communication. Meanwhile, the fourth post also uses the Public Information model. Next, the fifth post uses the Press Agentry / Publicity model.