Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Journal of Business and Management
Aliekha Tierandha
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
(Don't) Keep Your Nose Out of my Business: an Experimental Study on the Efficacy of Scent Marketing in Retail Envronment Tierandha, Aliekha; Iskandar, Budi Permadi
Journal of Business and Management Vol 3, No 3 (2014)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.372 KB)

Abstract

Our senses are frequently bombarded by a wide array of distinguished atmospheric cues anytime we go into a marketplace. Now, marketers venture to signaling invitation through a relatively unexplored sense, the sense of smell. Does the idea make scents? This study aims to investigate whether using ambient scent in a retail setting is actually prolific by observing its effect on the number of shoppers visiting the store. A single-case experiment on a local female fashion store was conducted. The findings suggest that ambient scent does not influence the number of the store’s shoppers.Keywords: ambient scent, scent marketing, sense of smell, shopper behaviour, retail
Co-Authors Budi Permadi Iskandar