Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Khotiza Anisa
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI PEMASARAN GLOBAL DAN RISET PASAR TERHADAP PENJUALAN BATIK DALAM MENGHADAPI PERSAINGAN (Studi Kasus Industri Batik Tulis Giriloyo) Khotiza Anisa; Wildan Izzaty; Hari Setiawan Saragih; Suhairi Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 1: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i1.2379

Abstract

Marketing strategy is one way of winning a sustainable competitive advantage whether it is for a company that produces goods or services. The market competition is so much to be a challenge for entrepreneurs.One of the industry producing batik in Indonesia is in Wukirsari Village.The purpose of this study is to analyze the marketing strategy of the global industry is batik Giriloyodalam the face of competition.In this study the author uses the descriptive qualitative method where data collection techniques used is literature study. The results showed that the marketing strategy for the global industry is batik tulis Giriloyo is a strategy of product (product), pricing strategy (price), the strategy of promotion (promotion) and distribution strategy (placement) which commonly called the 4P.
Pengaruh Ketepatan Waktu Terhadap Pendistribusian Barang Di Unit Logistik UPT. Balai Yasa Pulubrayan Khotiza Anisa; Nuri Aslami
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: EBMA 2022
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3180

Abstract

The greater the intensity of business competition to attract industrial consumers, the more sensitive industrial customers are to the quality of services or goods provided by service providers. Logistics is essential to achieving competitive advantage in most product-oriented companies. This research is aimed at customers and also focused on companies, namely on how physical distribution managers can measure the value they provide to customers. Physical or logistical distribution is described as the process of organizing the transfer of commodities from suppliers or vendors to internal operations, i.e. warehouse and transportation management. The purpose of this study to determine the impact of warehousing management system on the smooth distribution. Research data collection was conducted using observation, interviews, and literature studies. The results of this study reveal that there is a significant and strong impact between the timeliness of the distribution of goods in the logistics unit UPT. Pulubrayan Yasa Hall. 
Co-Authors Hari Setiawan Saragih Nuri Aslami Suhairi Suhairi Wildan Izzaty