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All Journal Journal of Business Studies and Management Review
Misniwati Misniwati
The Faculty Of Islamic Economic And Business, UIN Raden Fatah Palembang
Decision Sciences, Operations Research & Management Social Sciences

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The effect of halal tour, word of mouth, price and social media on visiting decisions to non muslim countries at pt.tour and travel antavaya palembang Desfika Rusmalita Utami; Misniwati Misniwati; Aryanti Aryanti
Journal of Business Studies and Management Review Vol. 3 No. 2 (2020): JBSMR Vol. 3 No.2, June 2020
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.825 KB) | DOI: 10.22437/jbsmr.v3i2.9700

Abstract

This study aims to determine the effect of the halal tour, word of mouth, price and social media on visiting decisions to non-muslim countries at PT.Tour and Antavaya Travel Palembang. The source of data is primary data through questionnaire. The sample of this study was 110 respondents, technique with purposive sampling method. This research used quantitative methods. with the multiple regression analysis method. The research variables consist of independent variables : 1.Halal Tour, 2.Word of mouth 3.Price 4.Social Media. While the dependent variable is the decision to visit. The result showed a halal tour didn’t significantly influence the visiting decision. Word of mouth, price, and social media are significantly influence on visiting decision.
Co-Authors aryanti aryanti Desfika Rusmalita Utami