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All Journal Dia: Jurnal Administrasi Publik Jurnal Sains Sosio Humaniora Enrichment : Journal of Management Jurnal Ekonomi
Lucy Nurfadilah
Universitas Sangga Buana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penentuan Segmentasi dan Target Pasar Pada Home Care di Klinik Utama Mutiara Cikutra Bandung Lucy Nurfadilah; Ine Aprianti
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.15795

Abstract

Bentuk bisnis homecare pada masa kini merupakan bisnis yang mulai banyak dilirik oleh pada bidang kesehatan dikarena faktor pandemi yang sedang terjadi saat ini. Banyaknya peluang dari bisnis homecare maka dibuat sedemikian rupa agar dapat bersaing dengan pesaing di bidangnya. Dahulu setiap pasien atau costumer bila memerlukan jasa diharuskan pergi langsung ke tempat Klinik kesehatan ataupun rumah sakit. Tetapi kini dapat dilakukan melalui Home Care (HC). Selain dapat memudahkan para konsumen HC pun penjadi alternative untuk Klinik atau Rumah Sakit yang memiliki keterbatasan fasilitas dan ruangan dalam menangani dan melayani pasien. Semakin meluasnya target pasar HC maka terlihat semakin berpeluangnya bisnis tersebut pada masa yang akan dating. Metode yang digunakan dalam penelitian ini adalah bersifat deskriptif analitik dengan menggunakan pendekatan kualitatif dan kuantitatif. Teknik pengumpulan data dengan menggunakan data primer dan sekunder. Data primer dengan menggunakan data berdasarkan Interview langsung dari informan klinik serta menggunakan 150 responden yang merupakan random sampling costumer yang pernah menggunakan layanan HC pada klinik tersebut.
HALAL CERTIFICATE POLICY: CORRELATION OF CAMPAIGN AND CREATING BRAND IMAGE ON CONSUMER INTEREST TO BUY WARDAH COSMETICS IN BANDUNG Ine Aprianti; Taufik Zulfikar; Annisa Rachmawati; Lucy Nurfadilah
DIA: Jurnal Administrasi Publik Vol 20 No 01 (2022): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.367 KB) | DOI: 10.30996/dia.v20i01.6434

Abstract

The Halal certification policy has an effect on competition, including competition in the world of the cosmetic industry, a phenomenon marked by the level of competition between cosmetic companies that are getting tighter. To increase competitiveness and so that the brand is always at the top of the consumer's mind (top of mind), the company must always hold a campaign so that the creation of the brand image is always maintained and will eventually lead to buying interest. This study aims to analyze and prove the effect of halal certificate policies in campaigns and brand image creation on buying interest. The research method was used quantitatively with the number of respondents as many as 100 people to determine the sample by chance at a mall in Bandung. The data was obtained by giving closed questions to the respondents. The analytical tool used is Multiple Linear Regression. The results of the study indicate that the campaign and the creation of a Brand Image, either partially or jointly, have an effect on Buying Interest.
Website Quality and Marketing Communication Create Purchase Decisions At Tiga Negeri Music House Store Bandung Ine Aprianti; Taufik Zulfikar; Gusti Nugraha; Lucy Nurfadilah; Rika Kartika
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.584 KB) | DOI: 10.35335/enrichment.v12i5.814

Abstract

The development of communication and information technology that is growing has led to increasingly varied marketing methods. Currently, in addition to conventional marketing methods, business people also do online marketing. The Tiga Negeri Music House store, located in the city of Bandung, also conducts online marketing in addition to conventional marketing. Online marketing is done by using the media website, but the development of marketing using the website over the last few years has been less than encouraging. Utilization of the website in supporting the improvement of product and service marketing is a must and something that is commonly done today. The purpose of this study is to analyze and examine the influence of website quality and marketing communication on purchasing decisions either partially or simultaneously. The method used is quantitative. Multiple linear regression was used in this study to analyze the data. The sample is 100 people who are consumers. The results showed that there was a positive and significant influence on website quality and marketing communication on purchasing decisions either partially or simultaneously.
QUALITY OF SERVICE AND PRICE ON CUSTOMER SATISFACTION Coffee Shop in BANDUNG CITY (Case Study on Bandung City Coffee Shop Customers) Rusmin Nuryadin; Lucy Nurfadilah; Ine Aprianti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing is a part that has a very important role, and cannot be separated from human life. Service can basically be said as an action and treatment or way of serving other people to fulfill their needs and desires. The level of customer satisfaction with a service can be measured by comparing consumer expectations of the desired service quality with the reality that is received and felt. This research is to look at gaps. The samples taken were 100 respondents. Data measurement was carried out by distributing questionnaires using an ordinal scale. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear analysis, correlation, determination, t test and F test. The results of this study indicate that the results of the analysis show that the variable service quality (X1) has a coefficient of determination of 46.% on customer satisfaction (Y), meaning that if the quality of service is getting better, then customer satisfaction will increase. The value of tcount (5.435) > ttable (2.00758). The results of the analysis show that the price variable (X2) has a coefficient of determination of 32.7% on consumer satisfaction (Y), meaning that if the price is in accordance with consumer wishes, consumer satisfaction will increase . And the value of tcount (3.963) > ttable (2.00758). The results of the analysis of the coefficient of determination obtained 79.5%, Fcount (96.934) > Ftable (3.18). So, service quality (X1) and price (X2) together affect customer satisfaction (Y) at cafe infinito.
Co-Authors Annisa Rachmawati Gusti Nugraha Ine Aprianti Ine Aprianti Rika Kartika Rusmin Nuryadin Taufik Zulfikar Taufik Zulfikar