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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Cici Anggraini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Mediating Role of Employee Readiness to Change in the Relationship of Change Leadership with Employees' Affective Commitment to Change Cici Anggraini; Muhammad Alfikri
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5708

Abstract

This research is entitled Pramana Coffee Marketing Communication Strategy in Attracting Consumer Interest. The purpose of this study was to determine Pramana Coffee's marketing communication strategy. The research method used in this research is descriptive qualitative research method and in data collection techniques through library research, Internet searching, observation and interviews with informants who have been selected through observation. The theory used in this research is the Marketing Mix Theory by Kotler & Armstrong. The author draws conclusions from the results of research analysis based on the concept of Marketing Mix Theory by Kotler & Armstrong. That Pramana Coffee has implemented 4 (four) marketing mix elements in carrying out its marketing communication strategy. After doing this research, the thing that the researcher wants to suggest to Pramana Coffee is to be able to add products in the future so that Pramana Coffee can optimize the promotion process so that it can attract more consumers.
Penguatan Pemasaran dan Pengembangan Kemasan Produk UMKM Sempol Bagong: Sebuah Pendekatan Pendampingan Berbasis Masalah Cici Anggraini; Go Gunawan Santoso; Malvin Dharma; Sudarmiatin Sudarmiatin; Yuli Soesetio
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1718

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in supporting the Indonesian economy, but still face many limitations in terms of marketing and product packaging. This article presents the results of mentoring Sempol BAGONG MSMEs in Malang City who are engaged in sempol-based food products in the form of frozen food and ready-to-eat cooked products. The assistance is focused on strengthening marketing strategies, optimizing digital marketing, redesigning frozen product packaging, developing  mature product packaging, and utilizing halal certificates as added value for branding. The method used is a participatory qualitative approach through observation, in-depth interviews, and direct intervention on prioritized business aspects. The results of the assistance show an increase in MSME marketing capacity, packaging attractiveness, and digital promotion reach. In addition, halal certificates have been proven to provide added value in building consumer trust. This finding is in line with previous research that confirms that packaging innovation and the use of digital media contribute significantly to increasing the competitiveness of food MSMEs. Thus, this assistance provides practical implications for strengthening MSMEs through creative marketing strategies, packaging innovation, and sustainable use of digital technology.
Co-Authors Br Ginting, Lisa Septia Dewi Go Gunawan Santoso Malvin Dharma Muhammad Alfikri Sudarmiatin Yuli Soesetio