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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Cici Anggraini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Mediating Role of Employee Readiness to Change in the Relationship of Change Leadership with Employees' Affective Commitment to Change Cici Anggraini; Muhammad Alfikri
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5708

Abstract

This research is entitled Pramana Coffee Marketing Communication Strategy in Attracting Consumer Interest. The purpose of this study was to determine Pramana Coffee's marketing communication strategy. The research method used in this research is descriptive qualitative research method and in data collection techniques through library research, Internet searching, observation and interviews with informants who have been selected through observation. The theory used in this research is the Marketing Mix Theory by Kotler & Armstrong. The author draws conclusions from the results of research analysis based on the concept of Marketing Mix Theory by Kotler & Armstrong. That Pramana Coffee has implemented 4 (four) marketing mix elements in carrying out its marketing communication strategy. After doing this research, the thing that the researcher wants to suggest to Pramana Coffee is to be able to add products in the future so that Pramana Coffee can optimize the promotion process so that it can attract more consumers.
THE EFFECT OF E-SERVICE QUALITY ON REPURCHASE INTENTION WITH TRUST AND CUSTOMER SATISFACTION AS MEDIATING VARIABLES: A SYSTEMATIC LITERATURE REVIEW Cici Anggraini; Budi Eko Soetjipto; Madziatul Churiyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The rapid growth of digital commerce has intensified competition among e-commerce platforms, making repurchase intention an essential indicator of long-term customer retention. Although E-Service Quality (ESQ) has been widely recognized as a major determinant of online consumer behavior, prior research remains fragmented regarding the mechanisms through which ESQ influences repurchase intention, particularly through trust and customer satisfaction. This study addresses that gap by systematically synthesizing prior empirical evidence on the relationships among these constructs in e-commerce settings. This Systematic Literature Review (SLR) follows the PRISMA framework to ensure methodological rigor and transparency. The search process identified 3,122 articles, of which 53 studies met the inclusion criteria and were retained for the final synthesis. The findings indicate that E-Service Quality consistently leads to repurchase intention, though this effect generally operates indirectly through trust and customer satisfaction as mediating mechanisms. Prior studies further suggest a sequential process in which higher E-Service Quality strengthens consumer trust, increases satisfaction, and ultimately encourages repeat purchasing behavior. This review consolidates previously scattered findings to offer a more integrated conceptual framework of the ESQ–repurchase intention relationship. It identifies important directions for future research in digital consumer behavior studies.
Penguatan Pemasaran dan Pengembangan Kemasan Produk UMKM Sempol Bagong: Sebuah Pendekatan Pendampingan Berbasis Masalah Cici Anggraini; Go Gunawan Santoso; Malvin Dharma; Sudarmiatin Sudarmiatin; Yuli Soesetio
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1718

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in supporting the Indonesian economy, but still face many limitations in terms of marketing and product packaging. This article presents the results of mentoring Sempol BAGONG MSMEs in Malang City who are engaged in sempol-based food products in the form of frozen food and ready-to-eat cooked products. The assistance is focused on strengthening marketing strategies, optimizing digital marketing, redesigning frozen product packaging, developing  mature product packaging, and utilizing halal certificates as added value for branding. The method used is a participatory qualitative approach through observation, in-depth interviews, and direct intervention on prioritized business aspects. The results of the assistance show an increase in MSME marketing capacity, packaging attractiveness, and digital promotion reach. In addition, halal certificates have been proven to provide added value in building consumer trust. This finding is in line with previous research that confirms that packaging innovation and the use of digital media contribute significantly to increasing the competitiveness of food MSMEs. Thus, this assistance provides practical implications for strengthening MSMEs through creative marketing strategies, packaging innovation, and sustainable use of digital technology.
Co-Authors Br Ginting, Lisa Septia Dewi Budi Eko Soetjipto Go Gunawan Santoso Madziatul Churiyah Malvin Dharma Muhammad Alfikri Sudarmiatin Yuli Soesetio