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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Ekonomi KIAT
Syahdanur Syahdanur
Universitas Islam Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Other

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Analisis Strategi Pemasaran Objek Wisata Kebun Binatang Kasang Kulim Kecamatan Siak Hulu Kabupaten Kampar Ona Gustina Mardianti; Syahdanur Syahdanur; Susie Suryani
Jurnal Ekonomi KIAT Vol. 30 No. 1 (2019): Juni 2019
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/kiat.2019.vol30(1).3879

Abstract

This study aims to determine the marketing strategy of the tourist attraction of the Kasang Kulim Zoo, the Siak Hulu sub-district, Kampar District. The population of this study was visitors who came to the Kasang Kulim Zoo, Siak Hulu Sub-District, Kampar District and from the company, with a number of respondents as many as 100. In this study sampling using non probability sampling and respondent sampling was done by accidental sampling technique. This research is qualitative research and uses interviews, questionnaires, and documentation as a method of data collection. Data were analyzed using SWOT analysis with identification of internal and external variables. Internal variables indicate that location is the main strength in the kasang kulim zoo in kampar district with 0.012 with values ​​and 4 based on rating. From the external variables, the results from EFAS show that the Kasang Kulim zoo has good opportunities. As a result of the opportunity, the Kasang Kulim zoo is in quadrant 1, which is a position where the company is considered to be in a favorable situation because of its opportunities and strength. In this case, the Company can take advantage of opportunities by maximizing strength.
Peningkatan Value Ekonomi Pondok Pesantren Modern Nurul Hidayah Kabupaten Bengkalis Melalui Pelatihan Pembuatan Pupuk Organik Syahdanur Syahdanur; Nursamsul Nursamsul; Susie Suryani; Nurvika Sakila
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 4 No. 2 (2024): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v4i2.813

Abstract

Pesantren memiliki fungsi sebagai pemberdayaan masyarakat, pencetak kader-kader dakwah dan sumber daya manusia yang berakhlakul kharimah. Masyarakat mengharapkan pesantren dapak melahirkan produk-produk yang kreatif dan inovatif melalui pendidikan kewirausahaan dan unit bisnis yang dikelolanya. Saat ini pesantren tidak bisa hanya mengandalkan dana darti santri untuk membiaya operasional pesantren. Oleh karena itu perlu dilakukan pelatihan yang aplikatif untuk membantu pengelola pondok maupun santri dalam menemukan inovasi untuk meningkatkan nilai ekonomi dari usaha yang dikelolanya, termasuk usaha perkebunan. Diperlukan pelatihan pembuatan pupuk organik untuk membantu mengefisienkan biaya pengelolaan kebun dan untuk meningkatkan hasil pertanian. Hasil pengabdian melalui pelatihan aplikatif pembuatan pupuk organik padat ini adalah peserta mendapatkan ilmu dan metode pembuatan pupuk organik  serta  mampu mengaplikasikannya. 
The Influence Of Advertising Creativity, Brand Trust, And Brand Image On Consumer Purchase Intentions Of Cosmetic Products (A Study On Sociolla Store Users At Ska Mall Pekanbaru) Armeilia Indah Azely; Syahdanur Syahdanur
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6015

Abstract

This study aims to understand the impact of advertising creativity, brand trust, and brand image on consumer purchasing interest in cosmetic products at the Sociolla Store, SKA Mall Pekanbaru. The development of digital economy has changed the way of trading, including in the cosmetic industry with the emergence of e-commerce platforms such as Sociolla. In the context of tight competition, understanding the factors that influence consumer purchasing interest becomes important. This study involved 120 respondents from Sociolla Store users at SKA Mall Pekanbaru. Data were collected using an online questionnaire assessing respondents' perceptions of advertising creativity, brand trust, brand image, and purchase interest. Data analysis was conducted using multiple regression to assess the influence of independent variables on the dependent variable. The results showed that the majority of visitors or consumers of Sociolla at SKA Mall Pekanbaru are individuals of relatively young age, especially in the age range of 26 to 35 years, with a background of higher education and diverse professions. Validity and reliability tests of the instrument showed that the questionnaire used has good validity and reliability. Data analysis showed that advertising creativity, brand trust, and brand image significantly influence consumer purchasing interest in cosmetic products. Advertising creativity plays an important role in attracting attention and influencing consumer purchasing interest. Brand trust also plays a role in forming long-term relationships between consumers and brands, while brand image creates unique perceptions and influences consumer preferences. In conclusion, advertising creativity, brand trust, and brand image have a significant influence on consumer purchasing interest in cosmetic products at the Sociolla Store, SKA Mall Pekanbaru. These results can be valuable guidance for cosmetic companies in enhancing their marketing strategies in the digital era
Co-Authors Armeilia Indah Azely Nursamsul Nursamsul Nurvika Sakila Ona Gustina Mardianti Susie Suryani