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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Munarsih Munarsih
Pamulang University, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PROMOTIONAL STRATEGY FOR ADMISSION OF NEW STUDENTS THROUGH DIGITAL MARKETING DURING THE COVID-19 PANDEMIC AT SDIT BINA CENDEKIA-DEPOK Munarsih Munarsih; Yhonanda Harsono; Jaenudin Jaenudin
International Journal of Economy, Education and Entrepreneurship Vol. 1 No. 1 (2021): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v1i1.6

Abstract

The author conducted this research at SDIT Bina Cendekia. The purpose of the study was to determine the promotion strategy for new student admissions during the pandemic. A qualitative approach is an analysis used without numerical calculations but based on judgments or opinions and the basics that can support subjective decision-making. This study's data collection methods include observation, interviews, and documentation obtained from the principal, teachers, and staff of SDIT Bina Cendekia. The results showed that the promotion strategy for new student admissions that was carried out during the covid-19 pandemic was through digital marketing. It was easily accessible to many people, including websites, video advertisements on YouTube, social media Facebook, Whatsapp, and Instagram
THE INFLUENCE OF SERVICE QUALITIES AND PROMOTION FOR CUSTOMER SATISFACTION AT PT. INDONESIA AIR & OCEAN LOGWIN Munarsih Munarsih; Rizky Syafputra
International Journal of Multidisciplinary Research and Literature Vol. 1 No. 4 (2022): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.911 KB) | DOI: 10.53067/ijomral.v1i4.45

Abstract

This study aims to determine how much influence the quality of service and promotion either partially or simultaneously on knowing the customers of PT. Logwin Air & Ocean Indonesia. The research method used is quantitative. The population in this study are respondents who still use the products/services provided by PT. Logwin Air & Ocean Indonesia. By using a sample of 85 respondents. Data collection techniques by means of observation, and questionnaires, and data analysis techniques are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, simple and multiple linear regression analysis, coefficient of determination analysis and hypothesis testing (ttest) and ( Ftest). The results of this study indicate the influence of Service Quality on customer satisfaction of PT. Logwin Air & Ocean Indonesia with partial test results (ttest) between Product Quality (X) and Purchase Decision (Y) shows the t value > t table 2,987 with a significance level of 0.000 where the value is smaller than 0.05. And there is the effect of promotion on customers at PT. Logwin Air & Ocean Indonesia with partial test results (t test) between Promotion (X2) and target (Y) shows t count > t table 8.474 with a significance level of 0.000 where the value is less than 0.05. results Based on the simultaneous test (F test) obtained the value of Farithmetic > Ftable. where the value is smaller than 0.05, which indicates that the quality of service and promotion simultaneously affect the customer satisfaction of PT. Logwin Air & Ocean Indonesia
Co-Authors Jaenudin Jaenudin Rizky Syafputra Yhonanda Harsono