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THE EFFECT OF PRICES AND PROMOTIONS ON PURCHASE DECISIONS AT SHOPEE: CASE STUDY OF BHAYANGKARA UNIVERSITY JAKARTA RAYA Matdio Siahaan; Dian Christiani
International Journal of Economy, Education and Entrepreneurship Vol. 1 No. 3 (2021): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v1i3.35

Abstract

This study was conducted to determine and understand the relationship between the independent promotion variables and price on the dependent variable purchasing decisions. The research was carried out at Bhayangkara University, Greater Jakarta. More precisely, at the Faculty of Economics and Business with an associative approach. The technique used is a purposive sampling; this research was carried out by distributing online to students at Bhayangkara University, especially the Faculty of Economics and Business, obtained 120 samples from the survey conducted and then processed using SPSS version 25. The data became primary data, and the results obtained that the Promotion variable partially affects the Purchase Decision variable by -1,396. The Promotional Variable simultaneously affects the Purchase Decision variable by 89,386
THE ROLE OF THE PRINCIPAL’S VISIONARY LEADERSHIP IN IMPROVING THE QUALITY OF EDUCATION: A LITERATURE REVIEW Matdio Siahaan; Hasanuddin Hasanuddin; Tutiek Yoganingsih
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.931 KB) | DOI: 10.53067/ijomral.v2i3.113

Abstract

The purpose of this activity is to reuse waste and reduce the accumulation of household waste so that floods do not occur and to use waste with the creations and innovations of the surrounding community. Apart from that, it is also to increase people's income by collecting and exchanging waste every week with garbage collectors or trading it with other used goods that are suitable for use at RW-03 Harapan Baru, Bekasi Utara. The type of research in this thesis is a qualitative descriptive research and taking primary data sources using purposive sampling technique. Data collection techniques are carried out in three ways, namely observation, interviews, and documentation. The data analysis technique used consisted of data reduction, data presentation and drawing conclusions. The results show that waste management provides many benefits to the surrounding community, the environment becomes comfortable, beautiful, green, and adds to the community's economic income. This activity received support from several parties such as the local government, the PKK driving team, and Care for the Environment, so that the skills of residents to process waste increase in quality and quantity. The conclusion from this study is that household waste can bring benefits from a social, economic and environmental perspective for the welfare of residents in RW.03 Harapan Baru Bekasi